Трансформация маркетинга персонала в условиях транзита к полиагрегатной модели витальности человека

Экономика устойчивого развития. 2021. № 3(47). С. 188–192.

Н.Е. Петровская

Purpose: to consider the issue of personnel marketing transformation in the context of transit to a polyaggregate model of human vitality. Discussion: there is a systematic increase in the life expectancy of people, which leads to an increase in the duration of working life. Globalization has led to a shift from the “one job for life” model to the idea of career development in different ways. Demand for flexible forms of employment and work modes is growing. The demand for certain skills and jobs is changing, which leads to an increase in transition periods both in personal careers and in the labor market. Results: in the second or third decades of the 21st century, there is a transformation of life models, there is a transition from the traditional three-stage model to a polyaggregate model of vitality with a large number of transitions and prolongation of a person's professional life. The individual's personal responsibility for employment opportunities and the quality of his life increases.

Keywords: карьера, маркетинг персонала, employment, career, занятость, личный бренд, personal brand, personnel marketing, self-marketing, life models, multi-aggregate model, самомаркетинг, жизненные модели, полиагрегатная модель