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Принцип серийности в рекламе, масс-медиа и графическом дизайне
С. 305–314.
Pirogova Y.
In book
Вып. 1. , М.: Московский государственный университет печати, 2010.
E. V. Gabrielova, Yu. S. Sheviakova, Вестник Удмуртского университета 2026 Vol. 36 No. 2 P. 344–354
In today's globalized world, the effectiveness of sales and the success of products largely rely on well-crafted advertising texts. Influenced by this factor and the growing competition, advertising continuously evolves, incorporating various linguistic, psychological, and cross-cultural techniques. This study focuses on the linguistic and stylistic analysis of perfume advertising texts within English and Russian discourses, ...
Added: May 25, 2026
Gabrielova E., Максименко О. И., Социальные и гуманитарные науки на Дальнем Востоке 2026 Т. 23 № 1 С. 241–249
The article presents a diachronic analysis of the representation of women in Russian advertising, based on agitation posters from 1917-1990 and social and motivational advertising materials from 2000-2020. The aim of the study is to identify the evolution of verbal and visual strategies for constructing the image of women in the changing socio-political and cultural ...
Added: May 13, 2026
Balakina Y. V., Вестник Томского государственного университета 2026 № 524 С. 5–14
The theory of social representations developed by Serge Moscovici underscores the pivotal role played by media communication in shaping collective understandings of objects and processes within social reality. In contemporary society, where nearly every form of communication has become deeply intertwined with media, it follows logically that social representations are not only formed but also ...
Added: March 11, 2026
Fomina E., Khusyainov T., Лукманова О. Б. et al., Н. Новгород: Издательство Тимура Хусяинова, 2025.
Данная монография представляет собой разностороннее исследование феномена зла в культуре, которое нацелено на раскрытие исторических и культурных основ понимания злодейства и образов злодеев различных эпох. Работы, вошедшие в книгу, могут быть интересны специалистам гуманитарной и социальной сфер, а также исследователям феноменов современной культуры и медиа-реальности. ...
Added: October 2, 2025
Микулинский А. Д., RHEMA. РЕМА 2025 № 3 С. 45–61
The paper examines the principles of analyzing the discursive strategies and tactics of sports and eSports casters’. The author highlights researchers’ lack of attention to the eSports commentary and raises the problem of its specificity. The article contains the systematized information required to study this specificity through further comparison of strategies of sports and eSports ...
Added: September 12, 2025
Chikhacheva D., М.: МПГУ, 2024.
The article examines the features of the realization of the most common axiological concept of “Money” in the political media discourse, which forms the basis of the value hierarchy of American society. Political media discourse is one of the most popular types at present, since it contains information about the internal and foreign policy events ...
Added: January 25, 2025
Куликова В. А., Медиалингвистика 2024 Т. 11 № 2 С. 162–180
The problem of mediatization of cognitive terms in modern Russian socio-political media is considered. The study examines various approaches to the mediatization studies, which is comprehended at various levels: as a social process, discursive process, as well as the resulting transformation of lexemes in media texts. Thus, the mediatization of terms is considered as a ...
Added: July 14, 2024
Tikhomirova A., Professional Discourse & Communication 2022 Vol. 4 No. 1 P. 10–20
Starting from January 2020, the whole world and all the people’s professional activities are affected by the COVID-19 pandemic. Since the beginning of the pandemic, the phenomenon of COVID has been analyzed from different perspectives. The present study aims to study the evolution of the COVID-19 image in the online mass media discourse on the ...
Added: October 5, 2023
Павлина С. Ю., Верхневолжский филологический вестник 2022 Т. 30 № 3 С. 121–129
The article examines the way the english phraseological units containing ethnonyms function in modern media discourse. The research tests the hypothesis, according to which idioms with embedded ethnonyms do not fit the modern social paradigm, which entails some usage limitations. The semantic properties of such conventional idioms are investigated and, as a result, the following ...
Added: September 19, 2023
Balakina Y. V., Sosnin A., Белова П.Е., Slavia Centralis 2021 Т. 14 № 2 С. 272–289
The research cited in the article aims to compare the educational language
policy officially pursued in the Republic of Crimea with the de facto language
policy as it is reflected in the media discourse and social networks over the
period 2014-2020. Methodologically, the research draws upon the theory of
constructing social issues (Spector, Kitsuse 1977), which is based on ...
Added: December 15, 2021
Soboleva E., Krivokhizh S., Проблемы Дальнего Востока 2021 № 5 С. 45–56
The article discusses the prospects of the foreign news research in the media of modern East Asia. The authors present a brief literature review on political discourse in East Asian media and suggest possible research strategies for studying the international agenda in the media of these countries. The article argues that such research approach is ...
Added: October 26, 2021
Morozova N., Андриянова О. В., В кн.: Когнитивные исследования языка. Вып. XXXVII: Интегративные процессы в когнитивной лингвистике: материалы международного конгресса по когнитивной лингвистикеТ. XXXVII: Интегративные процессы в когнитивной лингвистике: материалы международного конгресса по когнитивной лингвистике.: Деком, 2019. С. 785–790.
В данной статье рассматривается использование метафоры как средства конструирования социальных проблем с точки зрения теории конструирования социальных проблем П.Ибарры и Дж.Китсьюза в ее связи с теорией публичных арен С.Хилгантера и Ч.Боска применительно к анализу дискурса СМИ ...
Added: January 7, 2021
Polyakova V., Fursov K., Thurner T., Science and Technology Studies 2020 Vol. 33 No. 4 P. 24–49
This paper studies the evolution of the media discussion surrounding stem cell research in Russia from 2001 until the issuance of the first national law in 2016 and its impact on stem cell’s ‘social career’ in the public discourse. It analyses how the interaction of different media frames stigmatized either the biomedical technology, or the ...
Added: February 19, 2020
Muraveva E., Estudios Irlandeses 2018 Vol. 13 No. 2 P. 120–137
This article aims to question media and advertising discourses, exemplified by an issue of Cosmopolitan, from a critical discourse analysis perspective and in a multidisciplinary and interdiscursive manner. Irish novelist Louise O’Neill provides a poignant critique of familiar schemes and patterns through the dystopian setting of her thought-provoking novel Only Ever Yours (2014). She is interested in problematic ...
Added: January 29, 2019
Никулина Е. А., Яковлева В. А., Преподаватель XXI век 2018 Т. 2 № 2 С. 271–278
The article is devoted to imagery capacity of iconicity and to onomatopoeia as its sound variety, in particular. Both these phenomena are examined in the context of advertising discourse and the author’s arguments are backed with different examples of sound imitation advertising. As an iconic sign, onomatopoeia can be , in our opinion, considered beneficial ...
Added: January 29, 2019
Яковлева В. А., Вестник Костромского государственного университета (Российская Федерация) 2018 Т. 24 № 1 С. 108–111
В данной статье рекламный дискурс рассматривается как с лингвистической позиции, так и с позиции явления поликодовости, которое позволяет сконцентрировать всю семантику слова в минимальном текстовом пространстве. Проведена параллель между метафорическим знаком («визуальная семиотика») и применением ономатопеических элементов в рекламном дискурсе, позволяющих потенциальному потребителю самостоятельно создать связь между текстовым образом звука и рекламируемым товаром. Предпринята попытка ...
Added: November 8, 2018