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Рекламное манипулирование
С. 377–378.
Pirogova Y.
Tikhonova N. E., Социологическая наука и социальная практика 2026 Т. 14 № 1 С. 81–107
Taking into account the relevance of the problem of euthanasia in the context of the
increase in severe cancer and genetic diseases, the article shows, based on the data of the Monitoring of the IS FCTAS RAS 2024 (N = 2000) and the World Values Survey (2006 and
2017–2022), that in their attitude towards euthanasia, Russians are divided ...
Added: May 13, 2026
Дудин И. В., Вестник Института социологии 2025 Т. 16 № 3 С. 229–252
The conflict between rich and poor has always been one of the most sensitive issues for ordinary Russians, and their attitude toward it have significantly influenced the level of social tension and the degree of social consolidation. Given the significance of this issue amidst the intensification of external challenges facing our country in recent years, ...
Added: April 28, 2026
Yefanov A., Человек 2026 Т. 37 № 2 С. 67–82
The article presents the practices of using deepfake technology in modern audiovisual media (television, cinema, internet) by referring to the most resonant cases. Appealing to the conducted by the author results of semi-structured expert interviews (n = 15) with media communications analysts, case study and socio-cultural modeling methods, ethical restrictions of such audiovisual solutions are ...
Added: April 23, 2026
Жигунов А. Ю., / Basic Research Programme. Серия HUM "Humanities". 2026. № 1.
The article attempts to describe the features of the educational potential of Russian animation programmes in aspect of the representation of traditional spiritual and moral values. Based on media and semiotic analysis, the method of cultural and historical interpretation, animated Russian projects created from 2000 to the 2025, which were translated on television channels or streaming ...
Added: April 19, 2026
Kazun A. D., Журнал социологии и социальной антропологии 2026 Т. 29 № 1 С. 100–117
The term "fake news" has entered not only academic discourse but also everyday language. Researchers highlight a wide range of negative consequences associated with disinformation. However, it remains unknown whether the public problematizes this situation and whether news audiences are willing to justify fake news in certain contexts. This study's empirical base comprises 119 semi-structured ...
Added: April 10, 2026
Вьюнова В. А., Kozhemyakin E., Знак: проблемное поле медиаобразования 2026 Т. 1 № 59 С. 15–26
This article is devoted to the possibilities of semiotic analysis of the value aspects of advertising creatives. The main emphasis is placed on the study of the potential of the semiotic square of A.J. Greimas as a method of analyzing advertising materials. Despite its powerful analytical potential, this tool is rather poorly used in advertising research, ...
Added: November 20, 2025
Afanasyeva O. V., Серегин Г. Е., Erofeeva Y., Труды по интеллектуальной собственности 2025 Т. 53 № 2 С. 67–77
The article examines the features of promoting betting companies related to socially risky categories of services. Currently, there is a widespread practice of using individualization tools of bookmakers in the official names of sports events, teams, and facilities. The authors identify analyze current advertising legislation and emerging law enforcement practices in terms of risk-based games ...
Added: October 30, 2025
М.: Издательство "Перо", 2025.
Представлены материалы 8-й Международной научно-практической конференции «Актуальные проблемы исследования массового сознания» ...
Added: September 19, 2025
Дудин И. В., Социологическая наука и социальная практика 2025 Т. 13 № 2 С. 45–66
The contradiction between the rich and the poor has always been felt by Russians especially acutely, being one of the most painful for the population of our country to perceive, and the attitude to it influences the level of social tension in society and the degree of consolidation of society. However, the reasons for this ...
Added: September 18, 2025
Veselov S. V., КнигИздат, 2025.
25-й выпуск ведущего отечественного издания про развитие российской рекламной индустрии. Авторами выступают топ-менеджеры и ведущие аналитики крупнейшие рекламных структур, исследовательских организаций, индустриальных ассоциаций, а также представители профильных государственных структур. В Ежегодники анализируются основные проблемы современного рекламного рынка. ...
Added: September 15, 2025
Veronika A. Khlyupina, Svetlana V. Golovanova, Pontual Ribeiro E., Russian Journal of Economics 2025 Vol. 11 No. 3 P. 331–348
Broadcast TV is a well-known example of a two-sided platform where cross network effects on the viewer and advertising sides interact. Like many platforms, it is advertiser-financed. While the literature shows that viewers dislike advertising, we explore a unique data set and distinguish between paid and non-paid (informative) ads. Cross-network effects’ estimates show that the ...
Added: September 10, 2025
Khisyamov R., Апсалямова А. В., Бондарева М. А., Образование. Наука. Научные кадры 2025 № 2 С. 210–216
Marketing and advertising play a central role in the pharmaceutical industry, highlighting important aspects of packaging and disseminating information about medications, diseases and medical products to both professionals and consumers. At the same time, these activities face stringent regulatory requirements and ethical issues due to their significant impact on human health and safety. There is ...
Added: September 2, 2025
Пономарёва А. А., Вестник Московского государственного лингвистического университета. Гуманитарные науки 2024 № 7(888) С. 100–107
The article examines the role of dialect in commercial banner and poster advertising in South Germany. It analyzes advertising campaigns with Upper German dialect inclusions implemented between 2010 and 2022 in Bavaria and Baden-Württemberg. The results of linguopragmatic analysis indicate that the use of dialect in regional advertising messages is determined both by the communicative ...
Added: September 2, 2025
Дудин И. В., Социологический журнал 2024 Т. 30 № 1 С. 90–112
The special military operation on the territory of Ukraine has become the main catalyst for certain significant changes now occurring in the public mind. Tensions between Russia and Western powers have reached their highest point in the country’s modern history. Given the circumstances, what contradictions do the Russian people consider to be the most pressing ...
Added: April 28, 2025