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News
May 13, 2026
Immersion in Second Language Environment Influences Bilinguals Perception of Emotions
Researchers at the Cognitive Health and Intelligence Centre at the HSE Institute for Cognitive Neuroscience have discovered how bilingual individuals process emotional words in their native (first) and non-native (second) languages. It was found that the link between word meaning and bodily sensations is weaker in a second language than in a first language. However, the more a person is immersed in a language environment, the smaller this difference becomes. The article has been published in Language, Cognition and Neuroscience.
May 12, 2026
‘Any Real-Economy Company Can Use Our Products
The HSE Centre for Financial Research and Data Analytics combines fundamental and applied work, including in areas unique to Russia such as the connection between sentiment in the media and social networks and financial markets. The HSE News Service spoke with the centre’s director, Professor Tamara Teplova, about its work.
May 7, 2026
Researchers Find More Effective Approach to Revealing Majorana Zero Modes in Superconductors
An international team of researchers, including physicists from HSE MIEM, has demonstrated that nonmagnetic impurities can help more accurately reveal Majorana zero modes—quantum states considered promising building blocks for quantum computing. The researchers found that these impurities shift the energy levels that typically obscure the Majorana signal, while leaving the mode itself largely unaffected, thereby making its spectral peak more distinct. The study has been published in Research.

 

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Оценка стоимости бренда и классификация брендов

Практический маркетинг. 2011. № 7. С. 11–17.
Kotliarov I. D.

The present paper contains a corrected version of economic value added method of brand evaluation. It is demonstrated that brand value is positive even if price increase is negative. A classification of brands based on criteria of economic value added and sales increase is proposed. A description of brand management strategies for each situation is given.

Priority areas: economics
Language: Russian
Keywords: брендbrandbrand valueeconomic value addedстоимость брендаприрост стоимостиприрост объема продажsales increase
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