?
Логики обоснования государственного регулирования в России (на примере розничной торговли)
С. 345–352.
In book
Кн. 2. , М.: Издательский дом НИУ ВШЭ, 2012.
Kolesnik N. A., ЭКО 2026 Т. 56 № 1 С. 161–177
This article analyzes the use of advertising and communications potential by large retail chains to foster consumer environmental awareness and promote responsible consumption among the population. The study was conducted using a database of social media communications from major grocery retailers for 2015–2024 and an engagement rate formula adapted by the authors to the specifics ...
Added: February 17, 2026
Георгиевский А. Б., Вестник Московского университета. Серия 6: Экономика 2021 № 3 С. 158–200
The article is devoted to studying approaches to determining a value proposition and creating an ecosystem value proposition in the retail sector. The aim of this paper is to identify the components of a value proposition based on selling solutions in the ecosystem of retailers. The object of the research is the value proposition based on selling ...
Added: June 10, 2022
Георгиевский А. Б., ЭКО 2022 Т. 52 № 4 С. 138–155
The paper identifies the indicators of ecosystem established by Russian retailers based on the implicit content analysis of business news publications, companies’ official websites and their annual reports. In total, the author identifies 10 indicators, six of which are universal for all retailers building ecosystems: availability of complementary services, creating partnerships with other companies, developing new formats, developing a unified ...
Added: June 7, 2022
Lebedev A. V., Исраелян Е. А., Маркетинговые коммуникации 2021 № 02(114) С. 124–138
During the pandemic, health has become a core value. Grocery retailers realized the benefits of communicating with eco-consumers. The authors identified customer segments based on their attitude to healthy lifestyles. The article provides data on the gender and age structure of consumers with the average values of receipts, describes portraits of different types of eco-consumers ...
Added: June 10, 2021
Kulikova I. I., Kitrar L. A., Lola I. S., М.: НИУ ВШЭ, 2021.
Исходя из мнений около 20 тыс. руководителей организаций промышленности, строительства, розничной торговли, сферы услуг, а также 5 тыс. респондентов, представляющих взрослое население страны, выявленных в ходе конъюнктурных мониторингов, регулярно проводимых Росcтатом, можно констатировать, что в IV квартале 2020 года на фоне постепенной минимизации кризисной составляющей в предпринимательских настроениях и относительного восстановления деловой уверенности:
в промышленном производстве зафиксированы ...
Added: April 5, 2021
Ozhegov E. M., Gogolev S., / Series WP BRP "Basic research program". 2020. No. WP BRP 61/MAN/2020.
This study covers the application of asymmetric accuracy metrics in the daily retail sales prediction problem. The paper is focused on the empirical validation of an accuracy metric derived from the newsvendor model. We scrutinize the accuracy metric’s advantages and describe its properties. This paper uses two main accuracy metrics: quantile-weighted and mean absolute error. ...
Added: November 3, 2020
Lebedev A. V., Щербаков Е. А., Маркетинговые коммуникации 2020 № 1 С. 56–67
The modern consumer is overwhelmed with information. This leads to the fact that even conditionally loyal consumers do not find the time and desire to get acquainted with the offers of their favourite brand. Companies often use the outdated one-sided approach to communication with clients, using everything one or two communication channels. The authors analyze ...
Added: June 19, 2020
Dybskaya V., Ivanova A., Fel A. V., Логистика и управление цепями поставок 2020 Т. 2 № 97 С. 3–20
Based on the analysis of statistical data, specialized industry sources as well as the opinions of experts in retail business, it is suggested the stages of Russian retail development over the past decade. Defining crisis and decisive points made it possible to bring into the light the boundaries of each stage. Characterizing the features and ...
Added: June 4, 2020
Berezka S., Вестник Московского университета. Серия 6: Экономика 2016 № 5 С. 113–131
The aim of this paper is to identify the role of the loyalty programs in the Russian market. The methodology of the study based on the analysis of relevant publications and qualitative research using semi-structured interviews with experts in customer relationship and loyalty programs which were fulfilled in 2014–2015 in Russia and Austria. The article ...
Added: October 18, 2019
Berezka S., Государственное управление. Электронный вестник 2018 № 66 С. 144–159
The article is devoted to developing customer value proposition of a trade company in grocery and FMCG retail. The main focus is on the value proposition components and the retailer’s product architecture. An approach retailer’s value proposition is a shopping infrastructure, containing three product levels: assortment and on-shelf availability (core product), store facilities (expected product), ...
Added: October 16, 2019
Belyavskiy B., Российский журнал менеджмента 2019 Т. 17 № 2 С. 179–202
Based on economic-sociological, marketing, and strategic management literature, we combine two classifications of inter-firm relations (horizontal and vertical) and propose the original typology of four ideal types of inter-firm exchange. The quantitative prevalence and the comparative economic efficiency of each ideal type are estimated using indicators of sales dynamics, changes in commodity range and competitive positions. The ...
Added: July 25, 2019
Rebiazina V. A., Sapir A., / Series CASE "Reference no. 517-0194-1 "Management"". 2017. No. 517-0194-1.
The case examines the producer–retailer relationships of the Bonduelle company in the Russian fast-moving consumer goods (FMCG) market. The Bonduelle Group is the world's leading company in vegetable processing. This case focuses on the analysis of the Bonduelle experience in category management development in the Russian market. Category management is a process of managing a ...
Added: February 25, 2018
Popenkova D., Podsypanina T., Проблемы теории и практики управления 2017 № 5 С. 126–133
статья посвящена развитию ритейла в России в кризисный период. Проанализировано текущее состояние отрасли и тенденции развития ритейлеров ...
Added: December 22, 2017
Panteleeva E., Акимова Е. А., Бренд-менеджмент 2016 № 6 С. 328–343
Современные компании, работающие на высококонкурентных рынках отчетливо осознают, что для поддержания лояльности своих клиентов они должны выходить за пределы простого удовлетворения потребностей, предлагая клиентам уникальный опыт взаимодействия с компанией и брендом. В рамках нашего исследования мы изучали влияние потребительского опыта на лояльность клиентов бренда Zara – одного из известнейших ритейл-брендов мира, в результате которого было ...
Added: July 13, 2017
Ivanova A., Политова Т. Ю., Логистика и управление цепями поставок 2016 Т. 6 № 77 С. 79–92
Despite the development of technologies focused on material flow management improvement in retail, the problem of poor on-shelf availability (OSA) is still the main challenge for both producers and retailers. The difficulty to increase the availability of goods is associated with a lack of clear understanding of its low value causes. On the one hand, ...
Added: January 11, 2017
Popenkova D., Евразийский союз ученых 2014 № 5-1 С. 135–136
Инновационный подход к ритейлу ...
Added: July 16, 2016
Kulikova I. I., Kitrar L. A., М.: НИУ ВШЭ, 2016.
Исходя из мнений респондентов, выявленных в ходе конъюнктурных мониторингов руководителей реального сектора и сферы услуг можно констатировать: • в промышленности настроения предпринимателей значительно улучшились по сравнению с соответствующим периодом 2015 года; • в строительстве существенно ухудшилось состояния делового климата; • в секторе ритейла и оптовой торговли сохранился критически низкий уровень деловой активности; • в сфере ...
Added: May 27, 2016