• A
  • A
  • A
  • АБВ
  • АБВ
  • АБВ
  • A
  • A
  • A
  • A
  • A
Обычная версия сайта
  • RU
  • EN
  • HSE University
  • Publications
  • Articles
  • Веб-представительство компании: сущность и методы создания
  • RU
  • EN
Расширенный поиск
Высшая школа экономики
Национальный исследовательский университет
Priority areas
  • business informatics
  • economics
  • engineering science
  • humanitarian
  • IT and mathematics
  • law
  • management
  • mathematics
  • sociology
  • state and public administration
by year
  • 2028
  • 2027
  • 2026
  • 2025
  • 2024
  • 2023
  • 2022
  • 2021
  • 2020
  • 2019
  • 2018
  • 2017
  • 2016
  • 2015
  • 2014
  • 2013
  • 2012
  • 2011
  • 2010
  • 2009
  • 2008
  • 2007
  • 2006
  • 2005
  • 2004
  • 2003
  • 2002
  • 2001
  • 2000
  • 1999
  • 1998
  • 1997
  • 1996
  • 1995
  • 1994
  • 1993
  • 1992
  • 1991
  • 1990
  • 1989
  • 1988
  • 1987
  • 1986
  • 1985
  • 1984
  • 1983
  • 1982
  • 1981
  • 1980
  • 1979
  • 1978
  • 1977
  • 1976
  • 1975
  • 1974
  • 1973
  • 1972
  • 1971
  • 1970
  • 1969
  • 1968
  • 1967
  • 1966
  • 1965
  • 1964
  • 1963
  • 1958
  • More
Subject
News
September 25, 2026
AI Users Earn Up to 41.8% More Than Non-Users
Research conducted by economists at HSE University has revealed a significant correlation between the regular use of GenAI in the workplace and higher pay among Russian employees. The study found that individuals who frequently use GenAI in their professional activities earn notably more than those who reject these new tools or resort to them occasionally. The salary premium for highly qualified specialists reaches 41.8%. The article was published in the Voprosy Ekonomiki journal.
September 24, 2026
‘Feedback and Constructive Criticism Are Essential in Our Profession
Vincent Fardeau, Associate Professor at HSE ICEF, has reached a major career milestone: he recently published his paper ‘Asymmetric Thin Markets’ in the Journal of Financial Economics, successfully passed his major academic review, and received tenure. In this interview, Vincent discusses the story behind the paper, explains the concept of asymmetric thin markets, and shares his advice for young scholars aiming to publish in top-tier journals.
September 22, 2026
Personal Interest in Doctoral Thesis Topic Most Important for Confidence in Successful Defence
A researcher at HSE University analysed data on 1,539 doctoral students from 161 Russian universities to identify which features of a thesis topic are associated with academic success and engagement. The most important factor was found to be personal interest in the research topic, which was associated with almost all key aspects of doctoral programme experience—from engaging with the academic supervisor to research activity and confidence about successfully defending the thesis. The findings have been published in Higher Education.

 

Have you spotted a typo?
Highlight it, click Ctrl+Enter and send us a message. Thank you for your help!

Publications
  • Books
  • Articles
  • Chapters of books
  • Working papers
  • Report a publication
  • Research at HSE

?

Веб-представительство компании: сущность и методы создания

Информационные ресурсы России. 2012. № 3. С. 24–27.
Kotliarov I. D.
We present a definition of corporate Web subsidiary. We give a description of main models of organization of Web subsidiary for B2C companies. We propose a classification of these models based on the criterion of ownership of network resources. A new model of internet mall is described. We also give a description of methods that help to use potential of a corporate Web subsidiary in order to increase company’s effectiveness.
Priority areas: IT and mathematics business informatics
Language: Russian
Keywords: продвижение сайтаонлайн продвижениеe-commerceинтернет-сайтweb subsidiarynetwork resourcesweb siteweb pageвеб-представительствосетевые ресурсывеб-страницаэлектронная коммерция
Similar publications
Механизмы привлечения новых клиентов на онлайн-платформы электронной коммерции в России
Шарко О. В., Шарко Е.Р., Маркетинг в России и за рубежом 2026 Т. 2 № 172 С. 71–79
The paper analyses scholarly understanding of consumer behaviour in e-commerce by synthesizing recent advances in digital marketing, the dynamics of online retail platforms, and empirical models of customer interaction. The research outcomes include a detailed comprehension of the mechanisms underlying customer loyalty, empirical data on the multidimensional factors influencing platform preferences, and methodological innovations applicable ...
Added: August 26, 2026
On calibration of remote sensing retrievals of ecosystem respiration (Reco) with tower measurements over,Russian forests and wetlands
Shabanov N., Kuricheva O., Kurbatova J. et al., / Series Working Papers SSRN "Department of Economics Ca’ Foscari University of Venice". 2026.
The carbon balance of an ecosystem is the difference between Gross Primary Productivity (GPP) and Ecosystem Respiration (Reco) as expressed by Net Ecosystem Exchange (NEE). While remote sensing retrievals of GPP have reached maturity, Reco estimation remains underexplored and ultimately cast bias on NEE. Here we present an end-to-end multi-scale analysis of the mechanism of ...
Added: August 21, 2026
Vietnam and the RCEP: a Digital Perspective
Evgeny A. Kanaev, Berezhnaya A., Southeast Asia: Actual Problems of Development 2026 Vol. 2 No. 2(71) P. 175–187
The article examines the significance and the place of the digital tools developed by the Regional Comprehensive Economic Partnership (RCEP) in the priorities of the Socialist Republic of Vietnam (SRV). On tracing the RCEP’s origins, evolution, and interim outcomes obtained to date, the article proceeds with assessing the efficiency of the RCEP’s digital tools to ...
Added: July 30, 2026
Three Algorithms for Merging Hierarchical Navigable Small World Graphs
Ponomarenko A., / Series Computer Science "arxiv.org". 2025.
This paper addresses the challenge of merging hierarchical navigable small world (HNSW) graphs, a critical operation for distributed systems, incremental indexing, and database compaction. We propose three algorithms for this task: Naive Graph Merge (NGM), Intra Graph Traversal Merge (IGTM), and Cross Graph Traversal Merge (CGTM). These algorithms differ in their approach to vertex selection ...
Added: July 30, 2026
Growth in noncommutative algebras and entropy in derived categories
Piontkovski D., / Series arXiv "math". 2026.
A noncommutative projective variety is defined, following Artin and Zhang, by a graded coherent algebra 𝐴. The category of coherent sheaves is then the quotient qgr(𝐴) of the category of finitely presented graded modules by the subcategory of torsion modules. We consider the categorical and polynomial entropies of the Serre twist, that is, of the ...
Added: June 23, 2026
Multilinear nilalgebras and the Jacobian theorem
Piontkovski D., / Series arXiv "math". 2025.
If a symmetric multilinear algebra is weakly nil, then it is Engel. This result may be regarded as an infinite-dimensional analogue of the well-known Jacobian theorem, which states that if a polynomial mapping has a polynomial inverse, then its Jacobian matrix is invertible. This refines a theorem of Gerstenhaber and partially answers a question posed ...
Added: June 23, 2026
ML-based Fast Simulation of FARICH Responses
Shipilov F., Barnyakov A., Ivanov A. et al., / Series Physics "arxiv.org". 2026.
A fast simulation of the detector response is a vital task in high-energy physics (HEP). Traditional Monte-Carlo methods form the backbone of modern particle physics simulation software but are computationally expensive. We present a machine-learning-based approach to fast simulation of the Focusing Aerogel Ring Imaging Cherenkov (FARICH) detector response. Given a particle track and momentum, ...
Added: May 19, 2026
Natural hazard database from Internet publications: text mining with a large language model
Derkacheva A., Sakirkina M., Kraev G. et al., /. 2026.
Comprehensive data on natural hazards and their consequences are crucial for effective for risk assessment, adaptation planning, and emergency response. However, many countries face challenges with fragmented, inconsistent, and inaccessible data, particularly regarding local-scale events. To address this data gap in Russia, we developed an end-to-end processing pipeline that scrapes news from various online sources, ...
Added: April 28, 2026
Algorithmic overlaps as thermodynamic variables: from local to cluster Monte Carlo dynamics in critical phenomena
Pilé I., Deng Y., Shchur L., / Series arXiv "math". 2026. No. 2604.10254.
We investigate the spatial overlap of successive spin configurations in Markov chain Monte Carlo simulations using the local Metropolis algorithm and the Svendsen-Wang and Wolff cluster algorithms. We examine the dynamics of these algorithms for two models in different universality classes: the Ising model and the Potts model with three components. The overlap of two ...
Added: April 20, 2026
Using predefined vector systems to speed up neural network multimillion class classification
Gabdullin N., Androsov I., / Series Computer Science "arxiv.org". 2026.
Label prediction in neural networks (NNs) has O(n) complexity proportional to the number of classes. This holds true for classification using fully connected layers and cosine similarity with some set of class prototypes. In this paper we show that if NN latent space (LS) geometry is known and possesses specific properties, label prediction complexity can ...
Added: April 2, 2026
Адаптация цепочки создания ценности на российском рынке часов: пилотное исследование
Daria I., Российский журнал менеджмента 2025 Т. 23 № 1 С. 91–115
Цель исследования: выявление оснований устойчивости и определение направлений адаптации цепочки создания ценности на российском рынке часов. Методология исследования: эмпирическое исследование проведено в виде включенного наблюдения, а также серии экспертных интервью с представителями отрасли. Результаты исследования: определены направления развития межфирменного взаимодействия и адаптации цепочки создания ценности на узкоспециализированных рынках в условиях санкционных ограничений, введенных в начале 2022 г. Выявлены основания устойчивости ...
Added: March 17, 2026
Iterative Ricci-Foster Curvature Flow with GMM-Based Edge Pruning: A Novel Approach to Community Detection
Sorokin K., Beketov M., Онучин А. et al., / arxiv.org. Серия cs.SI "Social and Information Networks ". 2025.
Community detection in complex networks is a fundamental problem, open to new approaches in various scientific settings. We introduce a novel community detection method, based on Ricci flow on graphs. Our technique iteratively updates edge weights (their metric lengths) according to their (combinatorial) Foster version of Ricci curvature computed from effective resistance distance between the ...
Added: January 15, 2026
Implementing Transport Coding in OMNeT++ for Message Delay Reduction
Petrovanov I., Sergeev A., / Series Computer Science "arxiv.org". 2025. No. 2512.18332.
Transport coding reduces message delay in packet-switched networks by introducing controlled redundancy at the transport layer:  original packets are encoded into  coded packets, and the message is reconstructed after the first  successful deliveries, effectively shifting latency from the maximum packet delay to the -th order statistic. We present a concise, reproducible discrete-event implementation of transport coding in OMNeT++, including ...
Added: December 24, 2025
Hessian-based lightweight neural network for brain vessel segmentation on a minimal training dataset
Меньшиков И. А., Бернадотт А. К., Elvimov N. S., / Series arXie "Statistical mechanics". 2025.
Accurate segmentation of blood vessels in brain magnetic resonance angiography (MRA) is essential for successful surgical procedures, such as aneurysm repair or bypass surgery. Currently, annotation is primarily performed through manual segmentation or classical methods, such as the Frangi filter, which often lack sufficient accuracy. Neural networks have emerged as powerful tools for medical image ...
Added: December 1, 2025
Exploring Consumer Perceptions of Technological Innovations and Payment Systems in China-Pakistan Cross-Border E-Commerce: A Hybrid Sem and AI-Driven Approach
Iqbal V., Malik M. S., Ain Q. U. et al., SSRN Working Papers 2025 P. 00–00
Cross-border e-commerce (CBEC) is reshaping global trade, yet disparities in technological readiness hinder its uniform adoption. While China has established an advanced digital ecosystem through artificial intelligence (AI), secure logistics, and digital payments, Pakistan lags behind due to low digital trust, reliance on cash transactions, and infrastructural constraints. This study explores Pakistani consumers’ perceptions of ...
Added: November 19, 2025
Новеллы и перспективы развития Российского законодательства в сфере защиты прав потребителей цифрового контента и пользователей цифровых сервисов
Ogorodov I., Проблемы права 2024 № 2 (94) С. 34–43
Российский законодатель постоянно совершенствует нормативные акты в области защиты прав потребителей цифрового контента и пользователей цифровых сервисов. Новеллы законодательства направлены на установление более четких правил взаимодействия между поставщиками цифровых услуг и их клиентами, а также на обеспечение безопасности и конфиденциальности данных пользователей. В данном исследовании раскрываются основные изменения в законодательстве, направленные на защиту прав потребителей ...
Added: November 18, 2025
Факторы формирования потребительского опыта в процессе доставки «последней мили» в контексте российского электронного ритейла
Kravchenko N., Кузнечно-штамповочное производство. Обработка материалов давлением 2025 № 8 С. 87–96
Стремительное развитие электронной коммерции и усиление конкуренции среди онлайн-ритейлеров заставляют компании обращать все больше внимания на сервисные аспекты взаимодействия с потребителем. Одним из таких аспектов в рамках цифровой торговли является осуществление доставки. Данная статья посвящена обзору существующих литературных источников по теме потребительского опыта на этапе доставки «последней мили» в контексте электронного ритейла. Описаны ключевые конструкты и выделены основные факторы, влияющие на формирование ...
Added: September 23, 2025
Вклад цифровых платформ в развитие российской экономики: моделирование эффектов регулирования
Kuzminov Y., Kruchinskaia E., Koshel A. et al., Вопросы экономики 2025 № 7 С. 5–24
To the present, digital platforms, as an institution organizing economic activity (platform economy), represent a key driver of the modern economy in many countries. This institution can be understood as a mechanism that harnesses technological capabilities of an advanced digital economy. A fundamental characteristic of this form of economic organization is that it is a ...
Added: July 10, 2025
Поиск регуляторного оптимума деятельности цифровых платформ (сравнительный анализ)
Koshel A., Kuzminov Y., Kruchinskaia E. et al., Право. Журнал Высшей школы экономики 2025 Т. 18 № 2 С. 4–58
The rapid growth of digital platforms and ecosystems has become a significant economic phenomenon on a global scale. This growth is due to the ability of these platforms to provide additional and flexible opportunities that are mutually beneficial for sellers, buyers, and platform employees. As a result, the activities of digital platforms have a positive ...
Added: June 27, 2025
Цифровые платформы – расхождения теоретического анализа и практики регулирования
Agamirova M., Журнал институциональных исследований 2025 Т. 17 № 1 С. 70–79
The accelerated evolution of digital platforms over the past decade has exerted a substantial influence on the configuration of vertical interactions among parties. Notably, substantial transformations have occurred in value chains, which may ultimately result in the direct dissolution of erstwhile active participants in market exchanges. This transformation of the vertical production value chain, characterized ...
Added: February 24, 2025
Конкуренция между маркетплейсами в России: роль модели взаимодействия с продавцами, покупателями и владельцами пунктов выдачи заказов
Осенева П. С., Yusupova G. F., Финансы и бизнес 2024 Т. 20 № 4 С. 135–158
This study examines the competition among leading digital transaction platforms in Russia: Ozon, Wildberries, AliExpress, SberMegaMarket, and Yandex.Market. The purpose of this article is to compare the interaction models of marketplaces with product sellers, buyers, and pick-up points in terms of price and non-price policies, as well as the policies for the location of pick-up ...
Added: February 4, 2025
Основные направления в переговорах и соглашениях по цифровой торговле
Biryukova O. V., Вестник международных организаций: образование, наука, новая экономика 2024 Т. 19 № 4 С. 23–39
This article analyzes current changes related to the international regulation of digital trade. In the context of technological transformation, the concept of digital trade is expanding. Under the influence of political decisions and the priorities of big companies, it includes an increasingly wider range of issues, which complicates the development of international rules. Since 2000, ...
Added: December 15, 2024
Адаптация бизнес-модели D2C для маркетплейсов на рынке электронной коммерции: факторы, влияющие на выбор продавцов
В. В. Муратова, Е. Р. Шарко, Вестник Московского университета. Серия 6: Экономика 2024 Т. 59 № 5 С. 172–199
In 2024, Russian marketplaces are experiencing a decline in the growth rate of sellers on their platforms due to the increasing trend towards the D2C (Direct-to-Consumer) distribution model. The objective of this study is to identify the main factors on sellers' choice of marketplaces to enhance strategies for attracting small and medium-sized enterprises (SMEs) to ...
Added: November 22, 2024
Факторы, формирующие лояльность пользователей онлайн-сервисов
Тункевичус Э.О., Шарко Е.Р., Ребязина В.А. et al., Вестник Московского университета. Серия 6: Экономика 2024 Т. 59 № 2 С. 234–263
The paper develops and tests models of consumer loyalty formation in relation to online services based on empirical research data. This study is one of the first in the Russian academic environment to empirically test the relationship between loyalty and a number of factors that form consumer loyalty, a significant part of the works published ...
Added: April 29, 2024
  • About
  • About
  • Key Figures & Facts
  • Sustainability at HSE University
  • Faculties & Departments
  • International Partnerships
  • Faculty & Staff
  • HSE Buildings
  • HSE University for Persons with Disabilities
  • Public Enquiries
  • Studies
  • Admissions
  • Programme Catalogue
  • Undergraduate
  • Graduate
  • Exchange Programmes
  • Summer University
  • Summer Schools
  • Semester in Moscow
  • Business Internship
  • Research
  • International Laboratories
  • Research Centres
  • Research Projects
  • Monitoring Studies
  • Conferences & Seminars
  • Academic Jobs
  • Yasin (April) International Academic Conference on Economic and Social Development
  • Media & Resources
  • Publications by staff
  • HSE Journals
  • Publishing House
  • iq.hse.ru: commentary by HSE experts
  • Library
  • Economic & Social Data Archive
  • Video
  • HSE Repository of Socio-Economic Information
  • HSE1993–2026
  • Contacts
  • Copyright
  • Privacy Policy
  • Site Map
Edit