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Восприятие времени предпринимателями в сфере «зелёной» экономики
PERCEPTION OF TIME AMONG ENTREPRENEURS IN THE FIELD OF “GREEN” ECONOM
Aim of the article is to study the ideas about the time of life, the perception of the past, present and future, and the attitude to time among entrepreneurs in the field of “green” economy. To realize the aim the authors used a semi-structured interview. Procedure and methods. To study the perception of time by entrepreneurs in the field of “green” economy, a semi-structured interview program was developed. The introductory part of the questions was aimed at establishing contact with the respondent and included questions for collecting demographic data. The main part includes ideas about the time of life, perception of the image of the past, present and future, goals and the planning horizon. The final stage determined the motivational and value predictors of the choice of the direction of the “green” economy and their connection with the perception of time. Results. Motivational and value predictors are revealed: the ability of entrepreneurs to “forget” negative situations of the past, to be persistent and persistent in achieving goals, the ability to predict events in the distant and foreseeable future. There are a lot of positive memories in the minds of eco-entrepreneurs, the past is compared with the category of experience and is updated when analyzing errors. The main task in business management is associated with the resource of the present time, which is filled with professional activities, family, security. The link between the present and the future is the issues of public well-being, business development and financial stability. Research implications. The study expands the idea of the time resource of entrepreneurs. In addition, the results contribute to the idea of value-time predictors of entrepreneurial activity in the field of “green” economy.