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Subject
News
May 22, 2026
HSE Graduates AI Project Wins at TECH & AI Awards
Daria Davydova, graduate of the HSE Graduate School of Business and Head of the AI Implementation Unit at the Artificial Intelligence Department of Alfa-Bank, received a prize at the TECH & AI Awards. She was awarded for the best AI solution for optimising business processes. The winners were determined as part of the VII Russian Summit and Awards on Digital Transformation (CDO/CDTO Summit & Awards).
May 20, 2026
HSE University Opens First Representative Office of Satellite Laboratory in Brazil
HSE University-St Petersburg opened a representative office of the Satellite Laboratory on Social Entrepreneurship at the University of Campinas in Brazil. The platform is going to unite research and educational projects in the spheres of sustainable development, communications and social innovations.
May 18, 2026
The 'Second Shift' Is Not Why Women Avoid News
Women are more likely than men to avoid political and economic news, but the reasons for this behaviour are linked less to structural inequality or family-related stress than to personal attitudes and the emotional perception of news content. This conclusion was reached by HSE researchers after analysing data from a large-scale survey of more than 10,000 residents across 61 regions of Russia. The study findings have been published in Woman in Russian Society.

 

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Космическое измерение альтернативной истории: популярная наука, трансмедийная драматургия и актуальная повестка

Шаги/Steps. 2022. Т. 8. № 3. С. 100–118.
Lapina-Kratasyuk E.

The purpose of the article is to consider the possibilities that the genre of alternative history applied to the history of space, scientific and technical achievements of the 20th century opens to public history and popular science professionals. The genre of alternative history, firstly, allows us to draw public attention to the fact that global scientific discoveries and technological inventions are no less important facts of modern history than wars and political confrontations. Secondly, due to stories that are deliberately antonymous to “textbook history” (for example, “Alexey Leonov landed on the Moon first”), an alternative history provokes viewers to consider in detail the documentable past. And finally, with the help of transmedia storytelling and modern digital tools, the historical project can be extended to topics from the natural and engineering sciences (for example, by studying a 3D virtual model of the lunar station). In addition, transmedia storytelling involves expanding an audience’s experience: now its members can not only watch a serialized program, but also be involved in gaming and crowdsourcing practices in the project’s applications. In general, this approach draws attention to the multivariance of the past, and to the uncertainty of events and ideological schemes of the history of the Cold War and the first space race.

Research target: Media and Communications
Language: Russian
Full text
DOI
Text on another site
Keywords: Public historyпубличная историятрансмедийный сторителлингtransmedia storytellingальтернативная историяpopular sciencecounterfactual historyplatform seriesпопулярная наукаплатформенный сериал
Publication based on the results of:
Визуализация космических пространств и объектов в цифровых медиа (кино, астрофотография, игры и 3D проекты): политические, образовательные и эстетические аспекты (2019)
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