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ЯЗЫКОВАЯ ЛИЧНОСТЬ СОЗДАТЕЛЕЙ ПЕРМСКОЙ ГАЗЕТНОЙ РЕКЛАМЫ: ФОНЕТИЧЕСКИЙ И ФОНОСЕМАНТИЧЕСКИЙ АСПЕКТЫ
Филологические науки. Вопросы теории и практики. 2018. № 7(85). С. 156–163.
The idea-content focus of the article is addressed to a new object of linguo-personological research - the linguistic personality of an advertiser. The topicality of its study is caused by the quantitative growth of advertising works in modern socio-cultural and linguistic space. In the structural and compositional aspect the main part of the article includes two sections. The first section presents the results of the stylistic analysis of the phonetic organization of advertising slogans in the newspapers of Perm region - “Bereznikovskaya Nedelya” / “Berezniki Week” (Berezniki) and “V kurse Perm'” / “Perm Is Aware” (Perm). In the second part of the paper, the results of the psycholinguistic analysis of the phonosemantic organization of slogans are described with the help of the demonstration version of the expert program “VAAL”. The results of the research will be in demand among those, who are interested in the style-forming features of modern advertising, phonetic and phonosemantic strategies of text generation, the Russian-language linguistic personality of the creators of effective PR-texts.
Stognieva O., Новикова В. П., М.: Флинта, 2026.
Инновационный курс английского языка для специальных целей для студентов педагогических вузов предлагает погружение в актуальный образовательный дискурс: от вопросов воспитания и когнитивного развития детей и подростков до переосмысления роли школы в цифровую эпоху. Содержательной основой курса выступают аутентичные мультимодальные материалы, позволяющие анализировать глобальные тренды современных образовательных систем и подходов. Издание идеально подходит вузам, стремящимся подготовить ...
Added: July 16, 2026
Britov I., Вьетнамские исследования 2026 Т. 10 № 2 С. 87–98
The article analyzes the work of the poet of the XVIII century. Nguyen Tong Quai. Attention is drawn to the fact that in Vietnam, only after the proclamation of the policy of renewal, they began to actively study and appreciate his literary legacy, although even during the poet's lifetime, his contemporaries gave extremely positive reviews ...
Added: July 16, 2026
Kozlov A., Лапшина К. М., Вопросы языкознания 2026 № 4 С. 132–146
This article examines two functions of the suffix -samae in the Pur dialect of Forest Nenets based on fieldwork data: comitative (expression of jointness: ‘with X’) and scalar additive (focus particle with the meaning ‘even X’). The comitative use of the suffix -samae primarily marks an inanimate companion. However, its use is also possible with other types ...
Added: July 13, 2026
Stognieva O., Murashova N., Journal of Asia TEFL 2026 Vol. 23 No. 2 P. 490–505
This study investigates the impact of different prompt design strategies on the performance of GPT-4 in
assessing undergraduate reports within an English as a Foreign Language (EFL) context. As Large
Language Models (LLMs) increasingly integrate into educational assessment, understanding how
prompt engineering affects grading accuracy and alignment with human judgment is crucial. Three
prompt design methods—TELeR Taxonomy, Six strategies ...
Added: July 12, 2026
Scientific publishing house Infinity, 2026.
Scientific Forum Proceedings combine materials of the conference – research papers and thesis reports of scientific workers. They examine technical, juridical and sociological aspects of research issues. Some articles deal with theoretical and methodological approaches and principles of research questions of personality professionalization. ...
Added: July 10, 2026
Shulyatieva D., Новое литературное обозрение 2026 № 199 С. 128–140
В статье рассмотрена гаптическая образность
в поэтике В. Вулф на примере трех ее рассказов («Пятно на стене», «Женщина в зеркале»,
«Реальные предметы»), в центре которых оказываются предметы, устанавливающие обновленные отношения с героями. С опорой на теорию гаптической визуальности и на теорию
вещи описаны трансформации, которые происходят с предметами, и переживание, которое
открывается герою и нарратору при соприкосновении с ними, ...
Added: July 10, 2026
Maisak T., Word Structure 2026 Vol. 19 No. 2-3 P. 338–367
In a situation when two or more grammaticalization targets in one language are phonologically identical but functionally distinct, neither polygrammaticalization nor accidental syncretism can be ruled out, especially if we are dealing with a language without historical attestations. In the present paper, I present a detailed account of the coexistence of two homophonous grammatical markers ...
Added: July 9, 2026
Maisak T., Transactions of the Philological Society 2026 Vol. 124 No. 2 P. 386–427
This paper presents a first typological study of a particular type of imperative interjections, namely interjections with the meaning ‘here, take it!’ used by a speaker when they ask the addressee to take something from the speaker's hands (often combined with a gesture of giving). The sample of languages is both geographically and genealogically restricted ...
Added: July 9, 2026
Berlin, Boston: De Gruyter, 2025.
Light verb constructions are complex predicates consisting of a semantically reduced verb and an additional often phrasal element contributing the main predicational content. Although light verb constructions have been identified for various (genetically unrelated) languages, a comparative concept which allows identifying light verb constructions across languages is still missing. The present volume approaches this issue ...
Added: July 9, 2026
Yin Z., Terra Linguistica 2026 Vol. 17 No. 2 P. 152–168
Abstract. In the context of global communication, the construction of national images in the media has evolved from passive reporting to active meaning modulation. Using China as a case study, this research introduces the Semiotic Intensity Approach (SIA) to quantify how news media integrate verbal, visual, and layout resources to either amplify or attenuate specific ...
Added: July 8, 2026
Bodrova A. S., Guskov S., Studi Slavistici 2026 Т. 23 № 1 С. 197–212
The article investigates foreign censorship as an institution of cultural transfer in the Russian Empire and its impact on the reception of Italian literature between the 1830s and 1850s. Drawing on archival materials, the authors demonstrate that censorship decisions were determined not only by the norms of the Censorship Statute (1828) but also by a ...
Added: July 5, 2026
Ermolova M., Russian Linguistics 2026 Т. 50 Статья 14
The article analyzes the functioning of gerunds in the Russian language of the 17th century. Basedon the analysis of contexts that are absent in modernRussian, itisconcludedthatinthe 17th century the gerund lost the absolute temporal meaning it once had, acquiring a relative meaning depending on the tense of the main predicate, while remaining, at the same ...
Added: July 4, 2026
Moskvina Z. О., Вестник Российского университета дружбы народов. Серия: Литературоведение, журналистика 2026 Т. 31 № 2 С. 398–408
Abstract. This article explores the semantic and cognitive mechanisms governing the functioning of the lexeme “irreversibility” (Unumkehrbarkeit) within contemporary German media discourse covering the crisis in German-Russian relations. The study tests the hypothesis that the use of irreversibility semantics in the mass media serves as a rhetorical strategy intended to reinforce the perception of ongoing ...
Added: July 3, 2026
Imbault C., Slioussar N., Ivanenko A. et al., The Mental Lexicon 2026 P. 1–23
The study examines emotional responses to words representing a wide range of psychological valence and focuses on gender-related differences. We aimed to find out whether men and women differ in their emotional responses, and whether they can take the perspective of another gender. We used the slider paradigm (Warriner et al., 2017): participants saw a humanoid ...
Added: July 2, 2026
Ermolova M., Вопросы языкознания 2026 № 4 С. 73–85
В статье сопоставляются процессы эволюции страдательного причастия прошедшего времени (СППВ) в неопределенно-личную финитную форму прошедшего времени в польском и старорусском языках. Рассматриваются типы контекстов СППВ, зафиксированные в истории русского языка, и типы польских употреблений с СППВ, которые связаны с формированием неопределенно-личной формы на -no/-to. В результате анализа материала обоих языков можно сделать вывод о том, ...
Added: July 2, 2026
Akhunova O., Индоевропейское языкознание и классическая филология 2026 Т. 30 № 1 С. 108–119
There is a scene in Pindar’s Pythian 9 that attracts much attention of
scholars, not only because the erotic theme in general is unusual for Pindar,
but also because in this scene neither the question that Apollo addresses
Chiron, nor the answer that Chiron gives him, can be unambiguously
interpreted. Does Apollo intend to commit open violence against Cyrene,
or ...
Added: July 1, 2026
Reznikova T., Ekaterina Rakhilina, Ryzhova D. et al., Lingua 2026 Vol. 341 Article 104187
The article examines lexification of the semantic domains of searching and finding based on a sample of 25+ languages. First, it discusses the semantic parameters underlying lexical oppositions within each of the domains (e.g., type of the subject and referentiality of the object, for searching; intentionality and animacy of the object, for finding). Second, it ...
Added: July 1, 2026
Bergelson M., Grenoble L., Russian Journal of Linguistics 2026 Vol. 30 No. 2 P. 275–309
This introductory article surveys current theoretical and methodological trends in language policy
research in multilingual and multiethnic societies, with particular attention to the post-Soviet space
and the Russian Federation. Drawing on structural, critical, ecological, and urban sociolinguistic
approaches, the paper traces the evolution of language policy scholarship from early language
planning models to contemporary frameworks emphasizing multilingualism, globalization, social
inequality, ...
Added: June 30, 2026
-, 2026.
The papers in this thematic volume demonstrate that language policy in the post-Soviet
space and elsewhere reveals a fundamental tension that mirrors global shifts: the
conflict between state efforts to manage national identity and the organic reality of
human communication. While regional nationalization efforts often demonstrate
global patterns of securitization, the actual practices of speakers tell a different
story.
Language policy ...
Added: June 30, 2026
Moroz A., Антропологический форум 2026 Т. 69 С. 296–324
Some rather unusual stories have been recorded from time to time in various Russian regions: about one village that sold its holiday to another, about the residents of one village who stole a chapel from another one and transported it to their own village, or how a rural priest gambled away part of his parish ...
Added: June 30, 2026
Издательский дом КФУ им. В. И. Вернадского, 2023.
В сборнике представлены статьи по докладам участников VIII Международного научного конгресса «Филология. Социальная и национальная вариативность языка и литературы», который проходил в г. Симферополь 7 – 8 апреля 2023 г. В представленных публикациях рассматриваются актуальные проблемы социолингвистики, социофонетики и фоностилистики, индоевропеистики, литературоведения, языкознания и корпусной лингвистики, коммуникативистики и прагмалингвистики, лингводидактики, библиотечного обслуживания, диалога культур и ...
Added: June 30, 2026
Dubinina M., Филологические науки. Вопросы теории и практики 2021 Т. 14 № 2 С. 475–483
The purpose of the study is to reveal the potential of the slogans that appeared in China during the fight against coronavirus as sources of the value system and linguistic worldview of the Chinese during the pandemic. Scientific novelty of the work lies in choosing the slogan to be a research object as an important ...
Added: February 16, 2024
Pirogova Y., В кн.: Бренд-коммуникацииКн. 1.: М.: Российский экономический университет им. Г.В. Плеханова, 2017. Гл. 8 С. 133–154.
В главе рассматриваются коммуникативные технологии разработки ключевых вербальных составляющих бренд-коммуникаций. Основное внимание уделено моделированию семантической прагматики бренд-коммуникаций на примере слоганов брендов, а также выявлению их воздействующего потенциала. Представленный в главе исследовательский материал отражает актуальные подходы в разработке, реализации и оценки эффективности вербальных коммуникаций брендов. ...
Added: October 3, 2017
Роганова С. А., Максименко К. Н., Alexandrovskiy S., В кн.: Современные проблемы в области экономики, менеджмента, бизнес-информатики, юриспруденции и социально-гуманитарных наук: материалы XII-ой научно-практической конференции студентов и преподавателей НФ НИУ ВШЭ.: Н. Новгород: Национальный исследовательский университет Высшая школа экономики в Нижнем Новгороде, 2014. С. 129–132.
В статье приведены результаты эмпиричесокго исследования о влиянии осведомленности брендов Maybelline, MaxFactor и L`oreal на формирование восприятие рекламного слогана этих брендов целевой аудиторией. ...
Added: December 3, 2014