Семантический анализ лозунгов эпохи пандемии в Китае

Филологические науки. Вопросы теории и практики. 2021. Т. 14. № 2. С. 475–483.

Dubinina M.

The purpose of the study is to reveal the potential of the slogans that appeared in China during the fight against coronavirus as sources of the value system and linguistic worldview of the Chinese during the pandemic. Scientific novelty of the work lies in choosing the slogan to be a research object as an important element of the Chinese linguoculture and identifying semantic and stylistic features of the Chinese slogans during the pandemic. Slogans, being a familiar and understandable form of communicating the party’s policy and strategy for development of the country and society to the population, have necessary functions of informing, persuading and mobilising. That is why the turn to studying slogans made during the coronavirus pandemic of 2020 is not accidental. The researcher has analysed more than 300 slogans published in the mass media and social networks. The attained results demonstrate the thematic, functional and linguistic features characterising the slogans that appeared during the spread of coronavirus.

Keywords: китайский язык, креолизованный текст, лозунг, Chinese language, slogan, coronavirus discourse, дискурс коронавируса, creolised text