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  • ВЫЗОВ ПАНДЕМИИ – ДВЕ ПАРАЛЛЕЛИ РАЗВИТИЯ БИЗНЕСА В ЭПОХУ COVID-19 (ПРИМЕРЫ КЕЙСОВ)
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Subject
News
May 25, 2026
HSE Scientists Train Neural Network to 'Hear' Faults in Electric Motors
Researchers at the AI and Digital Science Institute of the HSE Faculty of Computer Science have developed a new method—the Signature-Guided Data Augmentation (SGDA) framework—that achieves 99% accuracy in motor fault detection and 86% accuracy in fault classification. The application of this approach can reduce industrial equipment repair costs, minimise downtime, and improve production safety. The study results have been published in Engineering Applications of Artificial Intelligence.
May 25, 2026
'The Humanities Serve as a Conscience'
Maria Mizernaia studies Soviet literature and the history of book publishing. In this interview for the HSE Young Scientists project, she discusses plans to publish a novel about besieged Leningrad, AI-provoked reflections on what it means to be human, and how novels can help satisfy our dopamine hunger.
May 25, 2026
Is It Possible to Predict a Citys Life Based on the Shape of Its Neighbourhoods?
Is it possible to predict, based on the configuration of streets and buildings, where a café will open or where traffic congestion will occur? Participants in the Spatial Analysis and Modelling of Urban Processes research and study group use open data and machine learning to identify universal patterns. Alexander Sheludkov and Eduard Somov discuss the purpose of comparing cities, the need for new forms of urban statistics, and how open data is transforming approaches to urban studies.

 

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ВЫЗОВ ПАНДЕМИИ – ДВЕ ПАРАЛЛЕЛИ РАЗВИТИЯ БИЗНЕСА В ЭПОХУ COVID-19 (ПРИМЕРЫ КЕЙСОВ)

Гл. 3. С. 33–45.
Artyushina E., Korenkova M., Fomenkov D. A., Shushkin M.

Faced with the new realities of functioning in the context of the spread of the COVID-19 virus, Russian business has demonstrated various facets of adaptation to the current conditions. The lack of studied cases of business reaction to such conditions, the high speed (almost daily) changes in the environment, the confusion of society, the negative impact of the current crisis on the economy of all countries - all these were prerequisites for the need for scientific study of the formed phenomenon. The study is devoted to the analysis of practical patterns of behavior of entrepreneurs of medium and small businesses in the era of COVID-19 and to identify the strategies they used to adapt to a hostile business environment.

Language: Russian
Full text
Keywords: кризисмаркетинговые коммуникацииcrisismarketing communicationsстратегии бизнесаCOVID-19Business strategiesCOVID-19

In book

Пандемия как глобальный вызов: социально-экономические и правовые аспекты
Пандемия как глобальный вызов: социально-экономические и правовые аспекты
Gaponova O., Chilipenok Y., Shushkin M. Н. Новгород: Издательство НИСОЦ, 2021.
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