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  • No Filter: Instagram между персональным брендом и перформансом аутентичности
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News
September 25, 2026
AI Users Earn Up to 41.8% More Than Non-Users
Research conducted by economists at HSE University has revealed a significant correlation between the regular use of GenAI in the workplace and higher pay among Russian employees. The study found that individuals who frequently use GenAI in their professional activities earn notably more than those who reject these new tools or resort to them occasionally. The salary premium for highly qualified specialists reaches 41.8%. The article was published in the Voprosy Ekonomiki journal.
September 24, 2026
‘Feedback and Constructive Criticism Are Essential in Our Profession
Vincent Fardeau, Associate Professor at HSE ICEF, has reached a major career milestone: he recently published his paper ‘Asymmetric Thin Markets’ in the Journal of Financial Economics, successfully passed his major academic review, and received tenure. In this interview, Vincent discusses the story behind the paper, explains the concept of asymmetric thin markets, and shares his advice for young scholars aiming to publish in top-tier journals.
September 22, 2026
Personal Interest in Doctoral Thesis Topic Most Important for Confidence in Successful Defence
A researcher at HSE University analysed data on 1,539 doctoral students from 161 Russian universities to identify which features of a thesis topic are associated with academic success and engagement. The most important factor was found to be personal interest in the research topic, which was associated with almost all key aspects of doctoral programme experience—from engaging with the academic supervisor to research activity and confidence about successfully defending the thesis. The findings have been published in Higher Education.

 

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No Filter: Instagram между персональным брендом и перформансом аутентичности

Теория моды: одежда, тело, культура. 2020. Т. 56. С. 245–265.
Колпинец Е. В.

*Реализация соц. сети Instagram запрещена на территории России по основаниям осуществления экстремистской деятельности

Active management of an account in Instagram has become a public and extremely common practice of presentation of self in everyday life. Two basic practices in Instagram in recent years were authenticity performance and creating a personal brand. Visual "authentic" and "sincere" is designed with particular techniques, and building a personal brand requires the user to laboriously emotional work. The "sincere story about yourself" in the context of Instagram has turned into one more style, which now does not have to reflect reality in order to look credible. Both practices serve the same purpose: to build your visual image so that it looks interesting and understandable to viewers and subscribers. However, the main question for the researcher is not why the platform (and other users) provokes us to create an improved and simplified version of ourselves, but what do these practices tell us about the platforms themselves and the Internet communications device in general?

Research target: Humanities Media and Communications
Priority areas: humanitarian
Language: Russian
Full text
Text on another site
Keywords: bloggersперсональный брендингновые медиа,Instagramon-line social networks
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