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Monetization Model for Gaming Industry

Ch. 7. P. 73–82.
Vasiliev V., Zaramenskikh E., Vasilieva E.

The gaming industry is only approaching the stage of formalizing the monetization rules and methods. In business, there are already dozens of monetization ways, each of which has a different effect on both the company’s’ profits and the loyalty of its customers. Efficient layout of various monetization methods, based on the product provided within the gaming digital platform, can dramatically affect the financial characteristics of the enterprise. This article discusses the use of enterprise architecture modelling patterns to generate value propositions to customers of companies implementing game projects

Language: English
Full text
DOI
Keywords: monetizationcomputer gamesdigital platforms

In book

Digital Transformation and New Challenges: Digitalization of Society, Economics, Management and Education
Digital Transformation and New Challenges: Digitalization of Society, Economics, Management and Education
Cham: Springer, 2020.
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