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News
July 24, 2026
‘I Like Self-Fulfilling Prophecies
Andrey Vorchik studies happiness, delivers popular science lectures, and believes that science should address social issues as well. In an interview for the Young Scientists of HSE University project, he spoke about how emotions influence decision-making, the Bermuda Triangle formed by the bathroom, refrigerator, and bed, and the ideal formula for education.
July 24, 2026
'Physics Is What the World Is Literally Built On'
Physicist Nina Dzhanayeva, recipient of a Vladimir Potanin Foundation scholarship, focuses her research on nanophotonics. In this interview for the HSE Young Scientists project, she discusses nanowells, scientific intuition, and how physics can help in making frangipane cream puffs.
July 20, 2026
Scientists Create Open Dataset for Studying Concentration
A team of Russian researchers, including scientists from HSE University–St Petersburg, has developed the first open multimodal dataset containing recordings of brain activity, heart function, and video observations to help researchers understand what happens in the human brain during deep concentration. In the future, the dataset could accelerate the development of neural interfaces, rehabilitation technologies, and AI systems. The article has been published in Scientific Data.

 

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Стратегические маркетинговые решения

Гл. 6. С. 117–147.
Panteleeva E.
Language: Russian
Text on another site
Keywords: массовая кастомизацияпозиционированиеsegmentationсегментацияtargetingpositioningтаргетированиеMass customization

In book

Маркетинг-менеджмент : учебник и практикум для бакалавриата и магистратуры
Маркетинг-менеджмент : учебник и практикум для бакалавриата и магистратуры
Lipsits I. V., Oyner O. K., Zazdravnyh A., Kazakov S. P., Panteleeva E., Latyshova L. S., Polinskaya G. М.: Юрайт, 2018.
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