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June 3, 2026
Creative Work as a Remedy for Burnout
The creative, supportive atmosphere and innovative methods at the Centre for Sociocultural Research make it appealing to early-career scholars. Over years of working at HSE University, they grow into researchers and lecturers recognised both in Russia and abroad. Chief Research Fellow Zarina Lepshokova and Leading Research Fellow Ekaterina Bushina spoke about their journey at the centre and at HSE, their research, and the role of mentors in their academic success.
June 2, 2026
HSE Study Reveals Imbalance in the Generative AI Market
Researchers at HSE University analysed how effectively the global generative artificial intelligence market converts investment into real revenue, concluding that AI is currently developing faster than it is paying off. The results have been published in the journal Foresight and STI Governance.
June 2, 2026
Discovering Science through Russian Language: HSE Prep Year Students Present at International Conference in Kazan
On May 23, 2026, the V International Scientific and Practical Conference ‘Discovering the World of Science’ took place in Kazan at the Preparatory Faculty for International Students of Kazan Federal University. Four students of the HSE International Preparatory Year took part in the event: two delivered their presentations in person, while two participated online. Their work was supervised by Acting Director of the International Prep Year Irina Isaeva and lecturer Ekaterina Kozhemyakova.

 

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Стратегические маркетинговые решения

Гл. 6. С. 117–147.
Panteleeva E.
Language: Russian
Text on another site
Keywords: массовая кастомизацияпозиционированиеsegmentationсегментацияtargetingpositioningтаргетированиеMass customization

In book

Маркетинг-менеджмент : учебник и практикум для бакалавриата и магистратуры
Маркетинг-менеджмент : учебник и практикум для бакалавриата и магистратуры
Lipsits I. V., Oyner O. K., Zazdravnyh A., Kazakov S. P., Panteleeva E., Latyshova L. S., Polinskaya G. М.: Юрайт, 2018.
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