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Экономическое поведение потребителей на рынке краудлендинга
С. 145–148.
Katkova Y.
Pishnyak A., Khalina N., Nazarbaeva E., Вопросы экономики 2026 № 5 С. 34–50
Drawing on the analysis of the consumer and financial practices of the Russian middle class, this article examines whether these practices represent its inherent characteristics or serve as factors of internal differentiation. Using a multidimensional definition of the middle class based on respondents’ income level, education, and occupational status, and relying on data from a ...
Added: May 28, 2026
Kuzminov Y., Ovcharova L., Radaev V., Вопросы экономики 2026 № 5 С. 5–16
This article introduces the special issue of the journal “Voprosy Ekonomiki”, which focuses on household economic behavior. The issue is based on the “Economic Behavior of Households” project, which has been implemented at the Higher School of Economics since 2023. The project consists of two components: a field component, which involves collecting sociological data, and ...
Added: May 8, 2026
Kruchinskaia E., Gruzdev I., Вопросы экономики 2026 № 5 С. 96–114
The article is devoted to the analysis of the economic profile of the high-income population in Russia, a group that, despite its status as a significant player in the economy, which largely determines the demand for goods and services, as well as setting consumer trends for it, remains understudied. This is a global scientific lacuna ...
Added: May 7, 2026
Biryukova S., Sinyavskaya O., Стужук Д. А., Вопросы экономики 2026 № 5 С. 131–143
In Russia, as in the rest of the world, there has been an increase in the prevalence of both eating out and ordering ready-made meals in recent years. The article analyzes the practices of eating out and consuming ready-made meals in modern Russia. The empirical basis of the study consists of data obtained from two ...
Added: May 6, 2026
Ivanova N., Бентон С., Patosha O. I. et al., Юрайт, 2025.
В курсе представлен современный взгляд на психологию бизнеса (business psychology) — новую динамично развивающуюся область прикладной психологии. Материал подготовлен коллективом магистерской программы «Психология в бизнесе» департамента психологии НИУ ВШЭ, где с 2007 г. разрабатывалась концепция психологии бизнеса. В основе этой концепции лежит психологическое понимание бизнеса как деятельности, организации и социального института. В курсе показаны основные ...
Added: March 13, 2026
Ivanova N., Бентон С., Patosha O. I. et al., Юрайт, 2026.
В курсе представлен современный взгляд на психологию бизнеса (business psychology) — новую динамично развивающуюся область прикладной психологии. Материал подготовлен коллективом магистерской программы «Психология в бизнесе» департамента психологии НИУ ВШЭ, где с 2007 г. разрабатывалась концепция психологии бизнеса. В основе этой концепции лежит психологическое понимание бизнеса как деятельности, организации и социального института. В курсе показаны основные ...
Added: January 25, 2026
Sharko E., Саруханян М. Н., Управленец 2025 Т. 16 № 6 С. 34–50
At present, domestic cosmetic companies in Russia lack effective mechanisms for overcoming consumer distrust and adapting to new market conditions created by the departure of leading foreign brands after 2022. This study addresses the need to develop adaptive business models and marketing strategies for local Russian cosmetic brands to cope with consumer distrust and effectively ...
Added: January 12, 2026
Ya. I. Kuzminov, E. V. Kruchinskaya, Studies on Russian Economic Development 2025 Vol. 36 No. 6 P. 830–838
In the context of pervasive digitalization, online platforms are becoming an important element of everyday life—both in terms of frequency of use and the range of reasons for use. Indeed, online platforms today increasingly act as channels of consumption, simplified through the intermediary function on the part of the consumer and the seller. At the ...
Added: November 7, 2025
Afanasev K., The Journal of the New Economic Association 2025 No. 3(68) P. 43–51
This study examines moderating effect of income expectations on the influence of inflation expectations on consumption decisions in a laboratory setting. Using a multi-round life-cycle consumption-saving model, the research manipulates participants’ beliefs on the future prices and income. Contrary to the hypothesis that expected income growth would attenuate the effect of expected price increases on ...
Added: October 21, 2025
Roshchina Y., Tikhomirova A., Kotelnikova Z., Российский журнал менеджмента 2025 Т. 23 № 2 С. 226–248
Purpose: to identify key trends in consumer behavior among Russia’s urban population in the face of external shocks. Methodology: the study analyzes R-TGI data collected by IPSOS in 2020-2023.
Findings: between 2020 and 2023 the Russian population experienced two external shocks - the COVID-19 pandemic and the onset of the special military operation. Though non-economic in ...
Added: October 15, 2025
Voytenkov V., Demidova O., Applied Econometrics 2025 Vol. 79 P. 72–98
This paper analyses the impact of 2022 sanction crisis on the household consumption structure in Russia. We use data from the Russian Longitudinal Monitoring Survey (RLMS-HSE), categorising households into five clusters, based on the employment sector of the household head. In terms of the methodological framework, we employ the mean comparison and Kolmogorov–Smirnov tests, as ...
Added: September 19, 2025
Урсул В. В., Институт психологии Российской академии наук. Социальная и экономическая психология 2025 Т. 10 № 1 Статья 37
In the scientific literature on economic behavior, most determinants of consumption (including those presented in the form of models) describe consumption adapted to the characteristics of various markets for goods and services. The fragmentation of data on the general premises of consumer behavior in research leads to an incomplete understanding of the main characteristics of ...
Added: June 16, 2025
Patosha O. I., Antonova N., В кн.: Психология бизнеса: учебник для вузов.: М.: Юрайт, 2023. С. 416–491.
В главе анализируются особенности и эффекты потребительского поведения, а также механизмы психологического воздействия рекламы и PR. Приводятся техники построения имиджа бизнесмена. ...
Added: March 5, 2025
Mareeva S., Shmeleva E., М.: НИУ ВШЭ, 2024.
Механизмы государственной социально-экономической политики должны опираться на данные о том, как люди принимают экономические решения,— тогда они будут успешны и эффективны. Выпадение тех или иных групп населения из анализа принятия экономических решений — серьезная лакуна в ситуации, когда необходимо выстраивать новые механизмы социально-экономической политики при переходе к экономике полного цикла производства.
Традиционно такой группой являются обеспеченные ...
Added: January 12, 2025
Ivanova N., Kupreychenko A. B., Patosha O. I. et al., Юрайт, 2023.
В учебнике представлена авторская концепция психологии бизнеса как прикладной области психологической науки, в основе которой лежат понимание бизнеса как деятельности и анализ основных составляющих бизнеса: личности субъекта бизнеса, организации как формы функционирования бизнеса и потребителя как конечной цели и фактора бизнес-деятельности. Отражены результаты научных исследований авторов в рамках работы в лаборатории «Психология бизнеса» НИУ ВШЭ ...
Added: November 28, 2024
Lebedeva D., Социология: методология, методы, математическое моделирование 2024 № 57 С. 138–166
The article proposes a typology of sociological sample surveys on consumption. It provides a detailed description of 106 databases by their geographic coverage, time frame, institutional affiliation, access to data, sampling and data collection methodology, and thematic content. Among the reviewed databases, six main types of surveys are distinguished: 1) household economic surveys; 2) consumer ...
Added: November 20, 2024
Tatarko A., Хезри Э., Население и экономика 2024 Т. 8 № 3 С. 17–45
Sanctions have become an established feature of the economic landscape in Russia and Iran and may lead to economic insecurity and distrust of political bodies among citizens. However, few studies have investigated the way individuals adapt to these sanctions and whether their coping strategies are linked to their trust in institutions. To address this gap, we conducted a comparative study between Russians and Iranians, examining their ...
Added: October 17, 2024
Morozova V., Реунова В. А., Японские исследования 2023 № 4 С. 81–93
This article analyzes a range of sociocultural aspects that influence the formation, development and dynamics of consumer behavior among youth in contemporary Japanese society. The authors note that, while the modern context (technology, media) influences the consumer behavior of Japanese youth, traditional values and orientations continue to have an impact on it. The theoretical and ...
Added: January 25, 2024