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Of all publications in the section: 3
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Book
Максименко А. А., Пичугина Е. Г. Кострома: Костромской государственный университет им. Н.А. Некрасова, 2012.

The monograph proposes a new marketing philosophy of struggle with the consumption of socially dangerous products, tobacco in particular. The authors emphasize on counteracting female adolescent tobacco smoking, as one of the most dangerous phenomena in modern Russia.

The book may be useful to specialists of the World Organization Health, the Ministry of Health and Social Development of the Russian Federation, the Ministry of Sports, Tourism and Youth Policy of the Russian Federation, non-profit organizations, charitable foundations, graduate students, teachers and students studying non-profit and social marketing, as well as a wide range of readers

Added: Dec 21, 2019
Book
Максименко А. А., Пичугина Е. Г. Костромской государственный университет им. Н.А. Некрасова, 2013.

This study guide is necessary to deepen the knowledge and consolidate the practical skills of students in the field of marketing research in the retail. Theoretical foundations contribute to the systematization of knowledge, teaching materials to developing practical skills for using the opportunities of various methods and techniques for solving research problems in the field of trade. Particular attention is paid to examples of the development and application of research tools from the practice of the marketing research agency BrandCare (www.bandcare.ru). Designed for students studying in the specialty "Marketing", teachers and specialists.

Added: Jan 6, 2020
Book
Максименко А. А., Пичугина Е. Г. Кострома: Костромской государственный университет им. Н.А. Некрасова, 2015.

This monograph represents the results of a study conducted by the Nonprofit Organization "Center of social initiatives” (Kostroma) under the grant of President of the Russian Federation (based on a contest held by the ISEPS Foundation).

Added: Dec 21, 2019