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Превращение электричества из диковинки в новинку. Подходы к изучению культурной истории электрификации
The article explores the approaches to cultural history of electricity, that have shaped in western humanities, and consider the sociocultural context of technological novelties. These approaches have been developed within STS (Science and Technology Studies), they question the assumptions of technological determinism and focus on the ways society can influence on technological development. Cultural history of electricity explores the specificities of interpretation of the novelty, its visual representations, construction of public image in state events and leisure practices, gender strategies of domestication. The relevance of the analysis of sociocultural context of technology reception is explained by the importance of social embeddedness of technologies for their promotion and development.