Brand teams and distribution of wealth in Brazilian State Championships

Sport, Business and Management. United Kingdom.. 2018. Vol. 8. No. 1. P. 2–14.

Thadeu Gasparetto, Angel Barajas, Carlos María Fernandez-Jardon

Purpose – The purpose of this paper is to analyse the demand for tickets in the Brazilian State
Championships focussing in the impact generated by the brand teams as well as the play-off matches in the
demand for tickets and, consequently, in the match day revenues.
Design/methodology/approach – An equations system by three-stage least square estimator is
employed. The data set comprises 1,114 matches from Mineiro, Carioca and Paulista Championships over the
seasons 2013-2015.
Findings – All explanatory variables increase both attendance and match day revenues. However, the most
important goal is the distribution of wealth found. The presence of brand teams in those championships
provides a financial aid for smaller teams.
Practical implications – The proposals from the mass media to exclude the brand teams and design those
championships exclusively in play-off stages should not be implemented by the policymakers. On the
contrary, rearranging the design of the competition with more matches between small teams and brand teams
may help to all of them.
Originality/value – The paper contributes to introduce the Brazilian State Championships in the sport
economics literature as well as evidences the redistribution effect of wealth among clubs.

Keywords: Brazilian football, State Championships, Brand teams, Match day revenues, Redistributive effect

Publication based on the results of: An intangible-intensive company’s behavior: industry specifics (2018)