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News
October 19, 2026
'Cultural Studies Seeks to Understand What Lies Beneath the Surface of Everyday Things'
Maxim Zhiganov has been exploring different aspects of sound for many years—first in relation to his native Perm and then on a broader, global scale. In this interview for the HSE Young Scientists project, he talks about sound maps, the special issue of the journal Logos, and why it is important to make the familiar less clear and obvious.
October 14, 2026
At HSE University–St Petersburg, Experts Discuss How AI Changes Tourist Routes and Cultural Heritage
Neural networks are no longer simple travel assistants; now they decide what to include on the route and what to skip. Artificial intelligence changes how people perceive a place and shapes the image of tourist centres. At the II International Scientific and Practical Conference ’Information Technologies in the Preservation and Promotion of Cultural Heritage,’ researchers discussed who controls algorithmic solutions and in what ways, and whether authentic traditions get lost in them.
October 12, 2026
Road Injuries Leading Cause of Death Among Men Aged 10 to 39
Worldwide, road injuries are the leading cause of death among males aged 10–39. An international team of researchers reached this conclusion as part of the Global Burden of Disease Study 2023, analysing data from 204 countries between 1990 and 2023. Their findings have been published in The Lancet Public Health, with HSE University Professor Vasily Vlassov listed among the collaborators.

 

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Contemporary Methods and Systems Modeling for Systemic Marketing Research

The Wissenschaftszeitschrift Journal. 2015. Vol. 1. No. 1. P. 11–20.
Serova E., Bagiev G.

Modern business is a complex multicomponent system, the primary elements of which are information and knowledge. The focus on supporting knowledge intensive processes is significant and on the first place there is a need to support the process of reasonable and right decision making. This paper is devoted to the issues of choice, creating, and implementation of intelligent models and systems for business analysis in the context of spatial economics paradigm. The main purpose of this research is characterization of qualitative parameters that impact on equilibrium of operation and development of spatial management systems, including marketing systems, and formation of conditions for maximizing its effectiveness. The paper contains theoretical foundations and comparative analysis of different modeling methods and systems and quantitative results obtained through the experimental model.

Research target: Computer Science Economics and Management
Priority areas: economics management IT and mathematics
Language: English
Full text
Text on another site
Keywords: knowledge economyMarketing SpaceSpatial Marketing SystemFuzzy Logic Model
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