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Subject
News
July 9, 2026
HSE Economists Use Search Queries to Forecast Birth Rates
Researchers from the HSE Faculty of Economic Sciences have shown that the accuracy of birth rate forecasts for Russia can be improved by almost 50% by incorporating the dynamics of online search queries related to pregnancy and childbirth into forecasting models. In the best-performing models, the forecasting error fell from 4.6% to 3.2%. The findings have been published in Populations and Economics.
July 8, 2026
HSE Researchers Discover Who Eats Out in Russia-And Why
Around one-third of Russians (31.3%) rarely eat out or buy ready-made meals. The core group of active consumers—those who eat out or purchase prepared food almost every day or several times a week—accounts for only about 9% of the population. These are the findings of a study conducted by the HSE Institute for Social Policy. According to the researchers eating out is no longer a marker of high social status in Russia.
July 8, 2026
HSE University and RREDA Join Forces to Support 2026 Renewable Energy of the Planet Competition
HSE University and the Russia Renewable Energy Development Association (RREDA) have signed a partnership and information cooperation agreement to support Renewable Energy of the Planet—2026, a national competition with international participation for students and early-career researchers. Applications are open on the competition's website until September 20, 2026.

 

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Брендинг малых и средних городов России

Ekaterinburg : Publisher Ural University, 2012.
Editor-in-chief: А. М. Бритвин
Chapters
Мифогеография как теоретическая рамка брендинга города
Mitin I., В кн.: Брендинг малых и средних городов России.: Екатеринбург: Издательство Уральского университета, 2012. С. 135–142.
Рассмотрены возможные теоретические основания брендинга территорий. Обоснована роль культурной географии как теоретической рамки территориального брендинга. Описан потенциал концепции мифогеографии для брендинга и маркетинга малых и средних городов России. ...
Added: November 2, 2016
Priority areas: state and public administration
Language: Russian
Text on another site
Keywords: маркетинг территориймалые города Россиибрендинг территорий
Брендинг малых и средних городов России
Similar publications
Determinants of Сonsent to Personal Data Surveillance: Experimental Evidence from Russia
Sizov A., Rodionova M., Sedashov E. et al., / NRU Higher School of Economics. Series PS "Political Science". 2026. No. 1.
Rapid development of surveillance technologies is one of the most socially important consequences of the digital age. This paper investigates the factors determining consent to surveillance of various types  of  personal  data and contributes  to  rapidly  growing  research  on  citizens  perceptions  of surveillance practices. Relying on a comprehensive survey experiment, we study the effects of ...
Added: May 15, 2026
Территориальный бренд и поэтика городской репрезентации
Rodkin P. E., Вестник культурологии 2026 № 1(116 С. 9–26
Representation of the city in the socio-cultural space receives different manifestations and forms of expression in fine arts, architecture, media, etc. As one of the actual directions of reflection and fixation of the image of the city its brand is conceptualized. Visual brand identity of the city performs the functions of representation and forms its own socio-cultural “layer”, which complements and ...
Added: March 31, 2026
Spatial Governance Under Polycrisis: Reconfiguring Agglomeration Policy
Borushkina S., Gorodnichev A., / Elsevier. Серия -- "WPS". 2026.
Agglomeration policy has long been a widely accepted approach in spatial development, premised on the assumption that large, integrated city-regions drive national economic growth through higher productivity, innovation, and global integration. This paper examines how this paradigm is reworked under conditions of polycrisis, understood as a durable state of overlapping and mutually reinforcing economic, geopolitical, and institutional crises. Focusing ...
Added: February 10, 2026
Политическая аккомодация культурных различий в индустриально развитых обществах (Political Accommodation of Cultural Differences in Industrialized Societies)
Малахов В. С., Симон М. Е., Летняков Д. Э. et al., / SSRN. Серия Social Science Research Network "Social Science Research Network". 2020.
The  notion  of  “political  accommodation” applied  to the  theory  and  practice  of managing cultural diversity could enrich the Russian academic dictionary. Liberal democratic states invented specific mechanisms for political accommodation of cultural differences. Thanks to these mechanisms, the part of the population of a democratic state that is not ready to dissolve into the ethnocultural ...
Added: September 26, 2025
Методические подходы к перспективному планированию кадрового обеспечения здравоохранения
Sheiman I., Степанов И. М., Shishkin S. et al., / Высшая школа экономики. Серия WP8 "Государственное и муниципальное управление". 2025.
Анализируются новые факторы, диктующие необходимость планирования кадров здравоохранения на среднесрочную и долгосрочную перспективу. Предложена концепция такого планирования с выделением модулей спроса и предложения кадров. Представлены параметры этих модулей, а также алгоритмы расчетов. Специальные разделы работы посвящены детализации планирования – по отдельным секторам здравоохранения, профессионально-квалификационным группам, врачебным специальностям, с учетом территориальной специфики формирования потребности в кадрах. ...
Added: July 16, 2025
Causal Estimands for Policy Evaluation and Beyond
Sokolov B., / Series OSF "SocArXiv". 2025.
This paper reviews various estimands used in modern scientific and applied research to operationalize causal inquiries within the Rubin Causal Model framework. I first introduce the most widely utilized average treatment effects, such as ATE, ATT, and ATC. I then describe their popular extensions, including those targeting local and conditional treatment effects; causal interactions and mediation; effects ...
Added: May 6, 2025
Брендинг территорий как инструмент привлечения туристов в малые города Подмосковья
Afanasyeva O. V., Рыбкин Артём Сергеевич, Коммуникации. Медиа. Дизайн 2024 Т. 9 № 4 С. 34–48
The article presents the results of the authors' research on the tourism destination positioning of small towns in the Moscow region on the Internet. Domestic practices of tourism destination positioning are considered in the conceptual context of the global expertise discourse on the problems of territory branding. The goal of the study is to evaluate ...
Added: November 8, 2024
Региональная экономическая политика: учебник для вузов/Л.Э. Лимонов и др.; под общей редакцией Л.Э. Лимонова. - 3-е изд. - Москва: Издательство Юрайт, 2023. - 358 стр.
Батчаев А.Р., Колчинская Е.Э., Русецкая О.В. et al., М.: Юрайт, 2023.
Курс "Региональная экономическая политика" является частью базового курса "Региональная экономика и пространственное развитие", в которую включены следующие разделы: системное описание типов региональной экономической политики, ее инструменты, методы оценки ее эффективности, а также механизмы развития проблемных территорий. Курс содержит иллюстративный материал, статистические данные и примеры. Изучение теоретических положений и моделей дополняется эмпирическими исследованиями и примерами, а ...
Added: February 1, 2024
What helps improve outcomes of industrial policy?
Yakovlev A. A., Freinkman L., Ershova N. V. et al., / Series 2023:19 "QoG Working Paper Series". 2023. No. 19.
In the context of most developing countries, the implementation of industrial policy faces significant challenges related to capacity, access to information, and governance limitations. This situation accounts for the absence of widely recognised success stories – instances where government agencies and policy instruments have an established track record of effectively pursuing national objectives within the ...
Added: December 7, 2023
Локальные культурно-исторические бренды субъектов Российской Федерации как фактор развития внутреннего туризма
Мармилова Е. П., Sizova I., Псковский регионологический журнал 2023 Т. 19 № 3 С. 108–122
The development of domestic tourism in Russia today is one of the urgent tasks for the Russian economy. A key factor influencing tourism is cultural and cultural-historical branding. A systematic attitude towards both the development of the cultural brand itself and its inclusion in the regional Tourism Development Concept contributes to the formation of tourist attractiveness and recognition ...
Added: October 11, 2023
Военно-политическое присутствие Великобритании на Южном Кавказе
Мелоян Т. Х., Entina E., Давранова С. Б. et al., / Издательский Дом Высшей школы экономики. Серия WP21 "Международные отношения и зарубежные региональные исследования". 2023. № 2744.
Представлены итоги проекта, который реализован в рамках научного гранта факультета мировой экономики и мировой политики Национального исследовательского университета «Высшая школа экономики» (НИУ ВШЭ) на 2022 г. Задача проекта – выявление различных стратегий и инструментов внешней политики ведущих держав в полиакторных пространствах, в частности: двустороннее и многостороннее военно-техническое сотрудничество, оказание военной помощи, проведение совместных военных учений, ...
Added: September 14, 2023
Транспарентность системы здравоохранения: состояние, ограничения, перспективы
Шишкин С.В., Шейман И.М., Vlassov V. et al., / Высшая школа экономики. Серия WP8 "Государственное и муниципальное управление". 2023. № 1.
Под транспарентностью в здравоохранении понимается прозрачность (открытость, доступность) информации об условиях оказания медицинской помощи для населения, правилах распределения ресурсов в системе здравоохранения, результатах деятельности медицинских организаций, органов управления здравоохранением, страховщиков. В работе представлен анализ специфики и ограничений транспарентности в здравоохранении, ее роли в обеспечении эффективности системы здравоохранения. Обсуждаются ограничения транспарентности в российской системе здравоохранения, в том числе ...
Added: August 11, 2023
Оценка эффективности инструментов промышленной политики в России: новые подходы
Yakovlev A. A., Freinkman L., Ershova N. V. et al., / НИУ ВШЭ. Серия WP1 "Институциональные проблемы российской экономики". 2023. № 01.
In the context of Russia's growing isolation from global markets, there has been more attention to the issues of the effectiveness of the existing development institutions and industrial policy mechanisms. To what extent are the applied instruments relevant to the current Russia’s situation? To what extent have they been adapted to address the challenges of ...
Added: April 18, 2023
Модель оценки вовлеченности жителей в реализацию масштабных событий региона
Кузменко Ю. Г., Sazhina A., Вестник Южно-Уральского государственного университета. Серия: Экономика и менеджмент 2023 Т. 17 № 1 С. 152–158
The purpose of the study is to develop and scientifically substantiate a methodological approach to modeling the processes of involvement and assessing the degree of willingness of residents to participate in co-production in the framework of territory marketing. The subject of the study is the organizational and economic relations that arise during the formation and ...
Added: April 14, 2023
R&D Funding Tools: Context And Application Within Global And Russian Practices
Kuznetsova T., Zaichenko S. A., / NRU Higher School of Economics. Series WP BRP "Science, Technology and Innovation". 2022. No. 124.
This paper is devoted to a comparative analysis of the typical ways (patterns) in which R&D financing instruments are used in four dozen countries of the world, including members of the OECD and some others. Russia is chosen as the protagonist for this comparison, since its economy is based on specific sources of growth under ...
Added: November 3, 2022
Вовлечение жителей в сопроизводство масштабных событий как инструмент развития маркетинга территорий
Sazhina A., Кузменко Ю. Г., Окольнишникова И. Ю., М.: Издательский дом ГУУ, 2022.
The monograph considers the theoretical aspects of involving residents in the coproduction of mega events as an effective tool for place marketing. The authors propose and substantiate mechanisms for increasing the attractiveness of territories by involving residents in the organization and holding of mega events, which forms their involvement and contributes to increasing the value of ...
Added: October 30, 2022
Проблема читабельности и коммуникативности в визуальной айдентике
П.Е. Родькин, Декоративное искусство и предметно-пространственная среда. Вестник РГХПУ 2022 № 3-2 С. 225–236
The study analyzes the readability of visual identity in the context of the problem of multimodality and communicativeness, as well as its specific design, plastic and visual-graphic features on the example of city brand logos. As part of an empirical study, a survey of developers of visual identity was conducted, whose position reflects the principles ...
Added: September 30, 2022
Consequences of Schengen Visa Liberalisation for the Citizens of Ukraine and the Republic of Moldova
Korneev O., Weinar A., Makaryan S. et al., / Series Migration Policy Centre Research Report "RSC Research Reports". 2012. No. 1.
This report asks one overarching question: “What impact would liberalisation of the visa regime produce on actual migratory movements between Ukraine and Moldova, and the EU?”. Therefore, we are not interested in assessing the mobility of tourists, but rather of migrants who work in the EU. This gives our study a specific perspective that looks at the Schengen ...
Added: August 15, 2022
Bringing EU Migration Cooperation to the Eastern Neighbourhood: Convergence beyond the acquis communautaire?
Korneev O., Hernandez i Sagrera R., / Series EUI RSCAS "RSC Working Papers". 2012. No. 22.
The European Union (EU) external cooperation in the migration field has been mostly developed in Eastern Europe. Indeed, the EU migration cooperation with Russia and Eastern Partnership countries has so far had outcomes in the issue areas of readmission, visas, border management and even labour migration. Policy Tools such as readmission agreements, visa facilitation agreements, ...
Added: August 15, 2022
Distributional Impacts of Taxes and Benefits in Post-Soviet Countries
Fuchs A., Matytsin M., Kiso Nozaki N. et al., / Series WPS "Policy Research Working Paper". 2021. No. 9795.
This study compares the distributional impact of the main tax and social spending programmes in eight countries of the former Soviet Union (Armenia, Belarus, Georgia, Kyrgyzstan, Moldova, Russia, Tajikistan, Ukraine) by applying a state-of-the-art distributional analysis based on the Commitment to Equity methodology. The region is understudied in the welfare state literature but is highly ...
Added: July 4, 2022
Covid-19 and financial hardship in London
Collado D., Popova D., Richiardi M., / Series n/a "CeMPA Working Papers". 2021. No. 9/21.
Using UKMOD, the UK tax-benefit microsimulation model, we analyse the impact on Londoners of the Covid-19 crisis, of the emergency policies put in place since March 2020 and of some counterfactual policy options, including the continuation of the £20 weekly uplift in Universal Credit and Working Tax Credit. Our main results can be summarised as ...
Added: July 4, 2022
Медицинские работники и медицинские организации в условиях пандемии коронавируса
Artamonov R., Lavrentyev N., Sazhina S. V. et al., / ИГиМУ НИУ ВШЭ. Серия Серия WP8 "Государственное и муниципальное управление". 2022.
Проведенные в мае 2020 г. и в октябре-ноябре 2021 г. опросы медицинских работников показывают улучшение оценок оснащенности медицинских организаций медицинским оборудованием и инструментами. Наиболее существенно улучшилась ситуация с обеспеченностью средствами индивидуальной защиты. Но в целом медики сдержанно оценивают готовность своих медицинских организаций для оказания медицинской помощи пациентам с COVID-19. Чаще других упоминаемой респондентами проблемой медицинских ...
Added: June 20, 2022
Artificial Intelligence and Security: Transformation and Consistency
Turobov A., / Series WP BRP "Basic research program". 2022. No. WP BRP 88/PS/2022.
What are the dynamics of using artificial intelligence technology in national security? The expansion of the security domains required a rethinking of the "who" and "what" could become a security issue. Digitisation and the rapid development of ICT have led to changes in security. One of the most popular and rapidly developing digital technologies is ...
Added: June 15, 2022
STUDENTS AND PROTESTS: A QUANTITATIVE ANALYSIS
Ustyuzhanin V., Korotayev A., Sawyer P., / NRU Higher School of Economics. Series PS "Political Science". 2022.
Previous studies have found a positive relationship between the youth and the educated with protest intensity, but the form that these protests take needs further research. We argue that students are a unique group, acting neither as an educated nor a young population, and three possible mechanisms push students towards non-violent rather than violent forms ...
Added: May 13, 2022
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