Mobile Web Surveys: A Total Survey Error Perspective

M. P. Couper; Antoun C.; Mavletova A. M.

doi:10.1002/9781119041702.ch7

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Mobile Web Surveys: A Total Survey Error Perspective

Ch. 7. P. 133–154.

Couper M. P., Antoun C., Mavletova A. M.

While mobile phones or cell phones have been a challenge for telephone survey researchers for
some time, the Internet or Web capabilities of mobile phones have begun to receive attention in
the last few years. There are a number of ways that Internet-enabled smartphones can affect
survey data collection, and the implications of these for various sources of errors are only
now being fully explored. There are three broad approaches to the opportunities and challenges
posed by mobile Web.

Language: English

Full text

DOI

Keywords: mobile web surveys

In book

Total Survey Error in Practice: Improving Quality in the Era of Big Data.

NY: Wiley, 2016.

Grid and Item-by-Item Formats in PC and Mobile Web Surveys

Mavletova A. M., Couper M. P., Lebedev D., Social Science Computer Review 2018 Vol. 36 No. 6 P. 647–668

While grids or matrix questions are a widely used format in PC web surveys, there is no agreement on the format in mobile web surveys. We conducted a two-wave experiment in an opt in panel in Russia, varying the question format (grid format and item-by-item format) and device respondents used for survey completion (smartphone and ...

Added: November 1, 2017

Device use in web surveys: The effect of differential incentives

Mavletova A. M., Couper M. P., International Journal of Market Research 2016 Vol. 58 No. 4 P. 523–544

Previous studies have not found effective ways of encouraging participants to use smartphones to complete web surveys. We hypothesize that conditional differential incentives (the amount depending on the device the respondent uses to complete the web survey) can increase overall participation rates and the proportion of respondents who use a particular device in web surveys. ...

Added: November 4, 2015

Mobile Research Methods: Opportunities and challenges of mobile research methodologies.

L.: Ubiquity, 2015.

Daily activity sees data constantly flowing through cameras, the internet, satellites, radio frequencies, sensors, private appliances, cars, smartphones, tablets and the like. Among all the tools currently used, mobile devices, especially mobile phones, smartphones and tablets, are the most widespread, with their use becoming prevalent in everyday life within both developed and developing countries. Shopping, ...

Added: September 27, 2015

A Meta-Analysis of Breakoff Rates in Mobile Web Surveys

Mavletova A. M., Couper M. P., , in: Mobile Research Methods: Opportunities and challenges of mobile research methodologies.: L.: Ubiquity, 2015. P. 81–98.

In this paper, we conduct a meta-analysis of breakoff rates in mobile web surveys. We test if an optimization of web surveys for mobile devices, invitation mode (SMS vs. e-mail), survey length, expected duration in the invitation, survey design (scrolling vs. paging), prerecruitment, number of reminders, design complexity (grids, drop-down questions, sliders, images, progress indicator), ...

Added: November 17, 2014

Grouping of Items in Mobile Web Questionnaires

Mavletova A. M., Couper M., Field Methods 2016 Vol. 28 No. 2 P. 170–193

There is some evidence that a scrolling design may reduce breakoffs in mobile web surveys compared to a paging design, but there is little empirical evidence to guide the choice of the optimal number of items per page. We investigate the effect of the number of items presented on a page on data quality in ...

Added: September 23, 2014

Mobile Web Survey Design: Scrolling versus Paging, SMS versus E-mail Invitations

Mavletova A. M., Couper M. P., Journal of Survey Statistics and Methodology 2014 Vol. 2 No. 4 P. 498–518

There is some evidence that questionnaire design (scrolling or paging) and invitation mode (SMS or e-mail) have an impact on response rates in web surveys completed on personal computers (PCs). This paper examines whether these findings can be generalized to mobile web surveys. First, we explore the effect of scrolling versus paging design on the ...

Added: November 9, 2013

Sensitive Topics in PC Web and Mobile Web Surveys: Is There a Difference?

Mavletova A. M., Couper M., Survey Research Methods 2013 Vol. 7 No. 3 P. 191–205

A large number of findings in survey research suggest that responses to sensitive questions are situational and can vary in relation to context. The methodological literature demonstrates that social desirability biases are less prevalent in self-administered surveys, particularly in Web surveys, when there is no interviewer and less risk of presenting oneself in an unfavorable ...

Added: November 9, 2013

Data Quality in PC and Mobile Web Surveys

Mavletova A. M., Social Science Computer Review 2013 Vol. 31 No. 6 P. 725–743

The considerable growth in the number of smart mobile devices with a fast Internet connection provides new challenges for survey researchers. In this article, I compare the data quality between two survey modes: self-administered web surveys conducted via personal computer and those conducted via mobile phones. Data quality is compared based on five indicators: (a) ...

Added: May 3, 2013