Менеджмент и предпринимательство в социальной сфере

M. : ИИУ МГОУ, 2015.

Meshkov N. A., Неусыпин К. А., Пищулин В. И.

Addresses key issues of the theory and practice of management and entrepreneurship in the social sphere: concept and types of business; business planning; strategic planning and strategic management; government regulation of business activity; especially contracts for goods, works and services for state and municipal needs; small businesses in the social sphere; information support of life-support functions of business organizations; legal protection and use of results of intellectual activity and means of individualization of legal entities, goods, works and services, enterprises; innovative entrepreneurship. It contains questions for self-control tests on the topics for the examination questions, glossary. Designed for students of full-time and correspondence courses using distance technology.

Keywords: предпринимательство, менеджмент, маркетинг, бизнес-планирование, инновационное предпринимательство, entrepreneurship, management, marketing, системный анализ, innovative entrepreneurship, объекты интеллектуальной собственности, objects of intellectual property, business planning, systems analysis, system synthesis, state regulation of business activity, information support of functions of life support of enterprise structures, системный синтез, государственное регулирование предпринимательской деятельности, информационная поддержка функций жизнеобеспечения предпринимательских структур