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Effects of interest, thematic congruence, and typicality on memory for television, radio, and press advertisements of new products.
Applied Cognitive Psychology. 2015. Vol. 29. No. 4. P. 560–572.
Martín-Luengo B., Luna K., Migueles M.
Little is known about how the content of advertisements is remembered. We studied how product interest, thematic congruence between advertisement and programme, and the typicality of the elements of an advertisement affect memory for new product ads in television, radio, and printed media. Participants were exposed to a single type of media with two embedded ads. After a filler task, they completed a true/false recognition task. In television and radio, accuracy was higher for the interesting product ads. In three experiments, we found no effect of thematic congruence, and the standard effect of typicality. In printed media, where participants are free to read the ads or not, the differences in hits and false alarms in typicality were due to a change in the response criterion and not to an effect on memory. We conclude that different results can be obtained depending on the exposure to different media
Golovanova A., Russian Journal of Economics 2025 Vol. 11 No. 2 P. 215–236
The paper is devoted to econometric analysis of the impact of Russia–Ukraine conflict, which started in February 2022, on TV advertising strategies of fast-moving consumer goods (FMCG) companies. With the help of quantitative methods, the study analyzes changes in TV advertising expenditures of domestic and foreign brands, using Mediascope TV Index daily data from 2021 ...
Added: July 17, 2025
Pavlov P., Научно-технические ведомости Санкт-Петербургского государственного политехнического университета. Экономические науки 2010 № 6 С. 196–199
The problems of reflecting information on transactions with related parties in the accounting statements of an organization are considered. The requirements of the legislation on the procedure for concluding interested-party transactions have been studied, the prescriptions of regulatory documents on accounting for relevant transactions have been disclosed, and the necessary accounting procedures have been formulated. ...
Added: January 18, 2025
Schedrina I., Вестник Санкт-Петербургского университета. Философия и конфликтология 2023 Т. 39 № 1 С. 81–91
The modern philosophy of science pays special attention to the processes of social regulation of the researcher's activity. In fact, today, the epistemologist is approaching the boundaries of the sociology of science. Rather often, his reasoning turns out to be consonant with the concepts of specialists in the field of social management. But when the ...
Added: November 15, 2023
Jakobson L. I., Журнал Новой экономической ассоциации 2021 № 2(50) С. 164–170
An evaluation of “academic performance” is considered in the context of performance management in the sphere of science. An emphasis is made on the dependence of the evaluation on interests and, accordingly, on an inherently unrealistic development of an “objectively correct” evaluation which would be unanimously approved by those whose interests are not identical. A ...
Added: July 15, 2021
Abbakumov D., Desmet P., Van den Noortgate W., Applied Measurement in Education 2020 Vol. 33 No. 2 P. 113–123
Formative assessments are an important component of massive open online courses (MOOCs), online courses with open access and unlimited student participation. Accurate conclusions on students’ proficiency via formative, however, face several challenges: (a) students are typically allowed to make several attempts; and (b) student performance might be affected by other variables, such as interest. Thus, ...
Added: March 3, 2020
Лебедева Н. В., Vilkova K., Психологическая наука и образование 2019 Т. 24 № 6 С. 74–84
Students’ educational outcomes reflect their knowledge. However, besides the knowledge, self–concept and interest are having a serious effect on educational outcomes. This paper focuses on examining links between math educational outcomes, math self–concept, and interest in this discipline. The study uses a sample of 316 Russian fifth graders. They solved the math test and answered ...
Added: February 19, 2020
Storchevoy M., В кн.: Этика процента: Джон Локк и Иеремия Бентам о природе ссудного процента и его регулировании.: М., Челябинск: Социум, 2019. С. 201–223.
В статье рассказывается о научном творчестве И. Бентама и истории написания работы "В защиту ростовщичества" (1789). ...
Added: March 12, 2019
Karpenkina Y., Вестник Пермского университета. Серия: История 2018 Т. 43 № 4 С. 134–141
The article discusses the special role of television advertising in the formation of a new mass culture in the first half of the 1990s, as well as the reception of television advertising by the elder generation of Russians. The author seeks to answer a number of questions: what was the first television advertising in Russia ...
Added: February 22, 2019
Tsepov G., Известия высших учебных заведений. Правоведение 2016 № 6 С. 74–93
The article deals with the problem of correlation between private and public interests within business corporations. Development of a human society has led to the specialization of labor and pooling of production resources. The funds of the majority are under the control of the elite. Using their position, controlling persons of commercial corporations may derive ...
Added: November 2, 2018
Tsepov G., Закон 2015 № 12 С. 164–183
The article is devoted to an objective assessment of business judgment. The author analyses the concepts of reasonableness and good faith of director’s activities in the interests of the organisation. The author concludes that the greater degree of uncertainty, the more relationship between the organisation and the director take a game character. Due to the increasing complexity of the economic system, including ...
Added: November 2, 2018
Romanova T. A., Современная Европа 2017 № 2 С. 30–42
The article suggests a new approach for the study of EU-Russian relations, based on levels of analysis. Departing from the categories ‘levels’ and ‘levels of analysis’ in IR theory, the article formulates structural, thematic and institutional approaches to the evolution of relations between various actors. Structural approach identifies the levels of personality, region, state, integration ...
Added: September 7, 2017
Martín-Luengo B., Luna K., Migueles M., Memory 2014 Vol. 22 P. 759–769
We examined the effects of the thematic congruence between ads and the programme in which they are embedded. We also studied the typicality of the to-be-remembered information (high- and low-typicality elements), and the effect of divided attention in the memory for radio ad contents. Participants listened to four radio programmes with thematically congruent and incongruent ...
Added: October 23, 2015
Martín-Luengo B., Luna K., Migueles M., The Spanish Journal of Psychology 2013 Vol. 16 P. 1–7
We examined the influence of the type of radio program on the memory for radio advertisements. We also investigated the role in memory of the typicality (high or low) of the elements of the products advertised. Participants listened to three types of programs (interesting, boring, enjoyable) with two advertisements embedded in each. After completing a ...
Added: October 23, 2015
Martín-Luengo B., Luna K., Migueles M., Escritos de Psicología 2012 Vol. 5 P. 24–30
Memory tests are frequently used to measure the effectiveness of an advertisement. However, as different tests provide different kinds of information it is important to know which type of test is the most appropriate. The main objective of this investigation was to study the effect of different memory tests on the number of brands recalled ...
Added: October 23, 2015
Mikhailovsky A., Revue Philosophie 2015 No. 127 P. 98–113
The paper deals with M. Heidegger’s treatise On the essence of ground (Vom Wesen des Grundes, 1929) which analyzes the essence of principium rationis sufficientis from the perspective of fundamental ontology. The problem of ground discussed in the treatise is related to the following conceptual structure: ontological difference-transcendence-freedom. In my paper, I focus on the ...
Added: June 3, 2015
Mikhailovsky A., В кн.: Следование правилу: рассуждение, разум, рациональность.: СПб.: Алетейя, 2014. С. 216–225.
The paper deals with M. Heidegger’s treatise On the essence of ground (Vom Wesen des Grundes, 1929) which analyzes the essence of principium rationis sufficientis from the perspective of fundamental ontology. The problem of ground discussed in the treatise is related to the following conceptual structure: ontological difference-transcendence-freedom. In my paper, I focus on the ...
Added: November 15, 2014
Mikhailovsky A., Вестник Самарской гуманитарной академии. Серия: Философия. Филология 2014 № 1 (15) С. 52–65
The article deals with M. Heidegger’s treatise On the essence of ground (Vom Wesen des Grundes, 1929) which analyzes the essence of principium rationis sufficientis from the perspective of fundamental ontology. The problem of ground discussed in the treatise is related to the following conceptual structure: ontological difference-transcendence-freedom. In my paper, I focus on the ...
Added: October 16, 2014
Lobanova T., В кн.: Психология труда и управления в современной России: организация, руководство и предпринимательство: материалы Международной научно-практической конференции, посвященной 20-летию факультета психологии и социальной работы.: Тверь: Тверской государственный университет, 2014. С. 54–62.
Problem determination and dynamics category of interest is insufficiently explored in the
field of social psychology, psychology of labor and manage-ment. Dynamics of change in
the concept of interest is considered in the context of organizational behavior employee.
Proposed new classification basis for fea-ture extraction and species of interest, the
typology of interests for current ...
Added: July 11, 2014
Савельева О.О., Наука телевидения 2012 № 9 С. 66–72
It is believed that the product of television - a text culture in the broadest sense of the word (news, TV shows, sports events, etc.). But it is not. Onerous relations in the market about TV content is not generated. Real market product independent electronic media is not broadcast audience content and the possibility of ...
Added: February 15, 2014