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Efecto del tipo de prueba de evaluación en la memoria y valoración de marcas publicitarias
Escritos de Psicología. 2012. Vol. 5. P. 24–30.
Memory tests are frequently used to measure the effectiveness of an advertisement. However, as different tests provide different kinds of information it is important to know which type of test is the most appropriate. The main objective of this investigation was to study the effect of different memory tests on the number of brands recalled and the level of interest generated by them. A group of participants wrote down all the brands of any kind of product that they remembered having seen advertised (free recall test) and rated their interest in each brand. Subsequently, the participants were given a list of 27 categories and wrote down the brands they associated with the categories (cued recall test) and also rated their level of interest. The results showed that although the participants generated more brand names with the cued recall test, the brand names mentioned in the free recall test generated greater interest. These results highlight the importance of choosing the correct memory test to measure the effect of publicity.
Language:
Spanish
Kurennoy V., Логос 2026 Т. 36 № 1 С. 1–38
This article provides a brief overview of the contemporary use of digital cameras and the fundamental societal changes they have brought about. Digital video surveillance is becoming an integral part of urban infrastructure, transforming notions of public space, privacy, and control. It examines the key risks associated with the proliferation of digital video surveillance, including ...
Added: June 11, 2026
Ganzha A. G., Жиганов М. Д., Пути России. Журнал cоциальных и этнографических исследований 2026 Т. 4 № 2 С. 145–170
This article is structured as a small glossary of observational essays on Russian university and academic life, summarizing the experiences of its participants over the past several years. It examines this life from the perspective of the dynamics of social knowledge, its content, form, organization, structure, as well as the maintenance of its stability and ...
Added: May 27, 2026
Artamonova E., М.: Издательство "Юрлитинформ", 2025.
Монография подготовлена по результатам проведения Всероссийской научно-практической конференции «Публичное и диспозитивное (частное) начала в уголовном процессе: тенденции и перспективы развития в современной России». В рукописи нашли отражение теоретические и прикладные вопросы реализации публичности и диспозитивности в уголовном судопроизводстве, проблемы правоприменения, а также концептуальные идеи публичного и диспозитивного начала в прогностическом развитии. Монография представляет интерес для ...
Added: October 12, 2025
Pavlov P., Научно-технические ведомости Санкт-Петербургского государственного политехнического университета. Экономические науки 2010 № 6 С. 196–199
The problems of reflecting information on transactions with related parties in the accounting statements of an organization are considered. The requirements of the legislation on the procedure for concluding interested-party transactions have been studied, the prescriptions of regulatory documents on accounting for relevant transactions have been disclosed, and the necessary accounting procedures have been formulated. ...
Added: January 18, 2025
Schedrina I., Вестник Санкт-Петербургского университета. Философия и конфликтология 2023 Т. 39 № 1 С. 81–91
The modern philosophy of science pays special attention to the processes of social regulation of the researcher's activity. In fact, today, the epistemologist is approaching the boundaries of the sociology of science. Rather often, his reasoning turns out to be consonant with the concepts of specialists in the field of social management. But when the ...
Added: November 15, 2023
Дейнеко А. Г., В кн.: Основы гражданско-правового регулирования дизайна и технологий в легкой промышленности.: М.: ЮНИТИ-ДАНА, 2020. С. 221–246.
Глава состоит из 6 параграфов:
7.1. Право на фирменное наименование
7.2. Право на коммерческое обозначение
7.3. Право на товарный знак (знак обслуживания)
7.4. Право на наименование места происхождения товара
7.5. Правовая охрана средств индивидуализации в российском праве
7.6. Правовая охрана средств индивидуализации в зарубежных странах ...
Added: September 7, 2021
Jakobson L. I., Журнал Новой экономической ассоциации 2021 № 2(50) С. 164–170
An evaluation of “academic performance” is considered in the context of performance management in the sphere of science. An emphasis is made on the dependence of the evaluation on interests and, accordingly, on an inherently unrealistic development of an “objectively correct” evaluation which would be unanimously approved by those whose interests are not identical. A ...
Added: July 15, 2021
Abbakumov D., Desmet P., Van den Noortgate W., Applied Measurement in Education 2020 Vol. 33 No. 2 P. 113–123
Formative assessments are an important component of massive open online courses (MOOCs), online courses with open access and unlimited student participation. Accurate conclusions on students’ proficiency via formative, however, face several challenges: (a) students are typically allowed to make several attempts; and (b) student performance might be affected by other variables, such as interest. Thus, ...
Added: March 3, 2020
Лебедева Н. В., Vilkova K., Психологическая наука и образование 2019 Т. 24 № 6 С. 74–84
Students’ educational outcomes reflect their knowledge. However, besides the knowledge, self–concept and interest are having a serious effect on educational outcomes. This paper focuses on examining links between math educational outcomes, math self–concept, and interest in this discipline. The study uses a sample of 316 Russian fifth graders. They solved the math test and answered ...
Added: February 19, 2020
Musabirov I., Bulygin D., Марченко Е. Ю., / Series WP BRP "Basic research program". 2019. No. 90.
Added: December 12, 2019
Storchevoy M., В кн.: Этика процента: Джон Локк и Иеремия Бентам о природе ссудного процента и его регулировании.: М., Челябинск: Социум, 2019. С. 201–223.
В статье рассказывается о научном творчестве И. Бентама и истории написания работы "В защиту ростовщичества" (1789). ...
Added: March 12, 2019
Tsepov G., Известия высших учебных заведений. Правоведение 2016 № 6 С. 74–93
The article deals with the problem of correlation between private and public interests within business corporations. Development of a human society has led to the specialization of labor and pooling of production resources. The funds of the majority are under the control of the elite. Using their position, controlling persons of commercial corporations may derive ...
Added: November 2, 2018
Tsepov G., Закон 2015 № 12 С. 164–183
The article is devoted to an objective assessment of business judgment. The author analyses the concepts of reasonableness and good faith of director’s activities in the interests of the organisation. The author concludes that the greater degree of uncertainty, the more relationship between the organisation and the director take a game character. Due to the increasing complexity of the economic system, including ...
Added: November 2, 2018
Rozhdestvenskaya E., Логос 2018 Т. 28 № 4 С. 157–186
The article analyzes the phenomenon of collective sexual violence, which was clearly manifested in Germany in connection with the influx of refugees and migrants in the last couple of years. In seeking to explain this phenomenon as the export of gendered forms of violence, the author explores its origins in the form of a secondary ...
Added: September 2, 2018
Tulchinskii G. L., В кн.: Символическая политика: Сборник научных трудовВып. 5: Политика идентичности.: М.: ИНИОН РАН, 2017. С. 80–97.
Civilization development has developed methods of identification for its positioning in society. Each of these methods relied and relies on its own criteria and social guarantees. These methods were the basis for the formation of personality concepts about themselves (identity), goals and development opportunities. The mass information society development has formed the project identification method, ...
Added: January 11, 2018
Tulchinskii G. L., Лисенкова А. А., Российский гуманитарный журнал 2016 Т. 5 № 2 С. 233–242
In this article, the authors study the problem of balance of trust and mistrust associated with the turbulence of modern society, redundancy, and heterogeneity of information and communication flows creating a contradictory picture of the world. Social networks are considered as one of the basic modern information resources creating previously unavailable opportunities for communication, interaction, ...
Added: November 19, 2017
Romanova T. A., Современная Европа 2017 № 2 С. 30–42
The article suggests a new approach for the study of EU-Russian relations, based on levels of analysis. Departing from the categories ‘levels’ and ‘levels of analysis’ in IR theory, the article formulates structural, thematic and institutional approaches to the evolution of relations between various actors. Structural approach identifies the levels of personality, region, state, integration ...
Added: September 7, 2017
Martín-Luengo B., Luna K., Migueles M., Applied Cognitive Psychology 2015 Vol. 29 No. 4 P. 560–572
Little is known about how the content of advertisements is remembered. We studied how product interest, thematic congruence between advertisement and programme, and the typicality of the elements of an advertisement affect memory for new product ads in television, radio, and printed media. Participants were exposed to a single type of media with two embedded ...
Added: October 23, 2015
Mikhailovsky A., Revue Philosophie 2015 No. 127 P. 98–113
The paper deals with M. Heidegger’s treatise On the essence of ground (Vom Wesen des Grundes, 1929) which analyzes the essence of principium rationis sufficientis from the perspective of fundamental ontology. The problem of ground discussed in the treatise is related to the following conceptual structure: ontological difference-transcendence-freedom. In my paper, I focus on the ...
Added: June 3, 2015
Okolesnova O. A., Труды по интеллектуальной собственности 2014 Т. XIX № 4 С. 64–77
Basic law for creation of all system of regulation of civil control is the federal law "About bases of civil control in the Russian Federation" adopted in the summer of this year. In case these or those features of the public relations aren't provided by the basic law, the given principles serve as the directions ...
Added: April 14, 2015
Cambridge: Cambridge University Press, 2015.
Brands and brand management have become a central feature of the modern economy and a staple of business theory and business practice. Contrary to the law's conception of trademarks, brands are used to indicate far more than source and/or quality. This volume begins the process of broadening the legal understanding of brands by explaining what ...
Added: February 17, 2015
Mikhailovsky A., В кн.: Следование правилу: рассуждение, разум, рациональность.: СПб.: Алетейя, 2014. С. 216–225.
The paper deals with M. Heidegger’s treatise On the essence of ground (Vom Wesen des Grundes, 1929) which analyzes the essence of principium rationis sufficientis from the perspective of fundamental ontology. The problem of ground discussed in the treatise is related to the following conceptual structure: ontological difference-transcendence-freedom. In my paper, I focus on the ...
Added: November 15, 2014