• A
  • A
  • A
  • АБВ
  • АБВ
  • АБВ
  • A
  • A
  • A
  • A
  • A
Обычная версия сайта
  • RU
  • EN
  • HSE University
  • Publications
  • Book chapter
  • «Новые медиа» в контексте социокультурной динамики: импликация подхода Герберта Маршалла Маклюэна
  • RU
  • EN
Расширенный поиск
Высшая школа экономики
Национальный исследовательский университет
Priority areas
  • business informatics
  • economics
  • engineering science
  • humanitarian
  • IT and mathematics
  • law
  • management
  • mathematics
  • sociology
  • state and public administration
by year
  • 2027
  • 2026
  • 2025
  • 2024
  • 2023
  • 2022
  • 2021
  • 2020
  • 2019
  • 2018
  • 2017
  • 2016
  • 2015
  • 2014
  • 2013
  • 2012
  • 2011
  • 2010
  • 2009
  • 2008
  • 2007
  • 2006
  • 2005
  • 2004
  • 2003
  • 2002
  • 2001
  • 2000
  • 1999
  • 1998
  • 1997
  • 1996
  • 1995
  • 1994
  • 1993
  • 1992
  • 1991
  • 1990
  • 1989
  • 1988
  • 1987
  • 1986
  • 1985
  • 1984
  • 1983
  • 1982
  • 1981
  • 1980
  • 1979
  • 1978
  • 1977
  • 1976
  • 1975
  • 1974
  • 1973
  • 1972
  • 1971
  • 1970
  • 1969
  • 1968
  • 1967
  • 1966
  • 1965
  • 1964
  • 1963
  • 1958
  • More
Subject
News
May 12, 2026
‘Any Real-Economy Company Can Use Our Products
The HSE Centre for Financial Research and Data Analytics combines fundamental and applied work, including in areas unique to Russia such as the connection between sentiment in the media and social networks and financial markets. The HSE News Service spoke with the centre’s director, Professor Tamara Teplova, about its work.
May 7, 2026
Researchers Find More Effective Approach to Revealing Majorana Zero Modes in Superconductors
An international team of researchers, including physicists from HSE MIEM, has demonstrated that nonmagnetic impurities can help more accurately reveal Majorana zero modes—quantum states considered promising building blocks for quantum computing. The researchers found that these impurities shift the energy levels that typically obscure the Majorana signal, while leaving the mode itself largely unaffected, thereby making its spectral peak more distinct. The study has been published in Research.
May 6, 2026
The Future of Cardiogenetics Lies in Artificial Intelligence
Researchers from the AI and Digital Science Institute at the HSE Faculty of Computer Science have developed a program capable of analysing regions of the human genome that were previously inaccessible for accurate interpretation in genetic testing. The program adapts large generative AI (GenAI) models for cardiogenetics to predict how specific mutations affect the function of individual genes.

 

Have you spotted a typo?
Highlight it, click Ctrl+Enter and send us a message. Thank you for your help!

Publications
  • Books
  • Articles
  • Chapters of books
  • Working papers
  • Report a publication
  • Research at HSE

?

«Новые медиа» в контексте социокультурной динамики: импликация подхода Герберта Маршалла Маклюэна

С. 390–397.
Chumakova V.
Language: Russian
Full text
Keywords: новые медиасоциокультурная динамикаГерберт Маршалл Маклюэнпаттерны медиа
Publication based on the results of:
Regional media markets: the production of social meanings, market power and power relations (2015)

In book

XVI Апрельская международная научная конференция по проблемам развития экономики и общества: в 4 кн.
XVI Апрельская международная научная конференция по проблемам развития экономики и общества: в 4 кн.
Кн. 3. , М.: Издательский дом НИУ ВШЭ, 2016.
Similar publications
«Новые медиа» о политическом кризисе осени 1993 г. в России: к вопросу об исторической памяти
Alla P., Вестник Московского городского педагогического университета. Серия: Исторические науки 2024 № 4 С. 131–142
The article examines the problem of coverage of the political crisis of autumn 1993 in Russia by Runet bloggers. In the last decade, new media have grown significantly stronger and gained authority for a wide audience to whom they tell and attempt to explain the past and present. The main provisions of videos about the ...
Added: April 17, 2026
Russian Cognitive Approaches for Studying Genres of Contemporary Electronic Communication: Interpreting “Sincere Conversations” in New Media
Novikova A., Lerner J., , in: Russian Literature and Cognitive Science.: United States of America: Lexington Books, 2024. Ch. 11 P. 211–230.
The study of new genres of communication mediated by different media technologies requires researchers to develop new methodological approaches. First and foremost, this concerns the conceptualisation of the interactive possibilities of new media, which are transforming even familiar genres of communication. ...
Added: December 22, 2024
Russian Literature and Cognitive Science
Novikova A., Lerner J., Dolack T. et al., United States of America: Lexington Books, 2024.
Russian Literature and Cognitive Science applies the newest insights from cognitive psychology to the study of Russian literature. Chapters focus on writers and cultural figures from the Golden to the Internet Age including: Pushkin, Dostoevsky, Tolstoy, Sologub, Bely, Akhmatova, Nabokov, Baranskaya, and contemporary online discourse. The authors draw on a wide array of cognitively-informed fields within ...
Added: December 22, 2024
Социальные сети как пространство конфликтов личного и публичного
Глобина А. К., Глебова С. В., Конфликтология 2020 Т. 15 № 3 С. 127–148
The emerging technologies have penetrated into everyday life and have become natural part of it. Despite the fact that they made the communication, logistics and bureaucracy much simpler, they also originated a group of problems. Questions of incontrollable behaviour of user’s exists in the dialectic symbiosis with fear of total control by government; all of ...
Added: October 26, 2024
Человек в мире медиа: пространственно-временные и социографические характеристики
Брандт Г. А., Ершов Ю. М., Ильина О. В. et al., Екатеринбург: Издательство Уральского университета, 2024.
The monograph reflects the deep academic interest in people that has emerged in media studies in recent years. This work is interdisciplinary in nature, since under one cover it brings together philosophers, cultural scientists, specialists studying the anthropology of media and visual anthropology, media communications, journalism and screen documentary. ...
Added: May 31, 2024
ФОРМИРОВАНИЕ ЭТИЧЕСКИХ КОМПЕТЕНЦИЙ В МЕДИАСРЕДЕ
Жуков А. Д., Вестник Московского государственного университета культуры и искусств 2022 № 5 С. 142–149
The article analyzes the phenomenon of the emergence of a new set of ethical problems associated with the mediatization and digitalization of society. It is stated that in Russia, unlike Western countries, there has not yet been a generally recognized ethical code of conduct in social media. In this regard, the author proposes and substantiates ...
Added: May 3, 2023
Цифровой комикс и сетевое искусство: перспективы визуальной коммуникации
Staruseva-Persheeva A., Fadeeva T., Skovorodnikov P. Y. et al., Артикульт 2023 № 1(49) С. 47–58
The paper is focused on the possibilities of contemporary hybrid forms of a graphic novel. The explosive growth of computer technologies and web­infrastructure at the end of the twentieth century led to emergence of a actualised global network platform and new opportunities for a variety of arts. The art of comics did not stand aside ...
Added: April 8, 2023
Социальные медиа в деятельности российских некоммерческих организаций: факторы использования
Брюхно А. С., Вестник Санкт-Петербургского университета. Серия 12: Социология 2022 Т. 15 № 3 С. 238–251
The article explores the use of social media in Russian non-governmental non-profit organizations. The role of social media as a PR and promotion tool and as a tool for attracting financial resources is considered. Based on the secondary data of the All-Russian representative survey of NGO leaders conducted by the Centre for Studies of Civil ...
Added: February 8, 2023
Исследование эффективности работы медиамастерской при обучении студентов непрофильных специальностей
Жуков А. Д., Вестник Кемеровского государственного университета культуры и искусств 2022 № 58 С. 256–262
The author of the article substantiates the necessity of teaching media literacy of students of non-core specialties by the current state of society, in which transitivity has become a permanent characteristic of all ongoing processes and phenomena. This significantly increases the value of the so-called soft skills, the most important of which are communication skills. ...
Added: December 11, 2022
Формула грёз. Как соцсети создают наши мечты
Колпинец Е. В., Individuum books, 2022.
Every day we construct our ideal image on social media: flattering shots, filters and post-processing, costly things in the frame, unintentional accidents and transparent allusions of success. In the twelve years of its existence Instagram* has become something more than just an online album with memorize photos - it teaches us how to feel and ...
Added: October 6, 2022
Зритель в пространстве виртуальной реальности: формирование планетарной оптики
Fadeeva T., Праксема. Проблемы визуальной семиотики 2022 № 3(33) С. 73–96
This article discusses a special way of the bodily presence of the viewer in various works designed for virtual reality. In some of them, the viewer is not able to interact with the world of a virtual installation and influence the events taking place in it (although they can, for example, move through the digital space); in others, there ...
Added: September 29, 2022
ОПТИЧЕСКИЕ СТРАТЕГИИ НОВЫХ МЕДИА: ОТ ПЕРСПЕКТИВИЗМА К ДРЕЙФУЮЩЕМУ ВЗГЛЯДУ
Staruseva-Persheeva A., Духан И. Н., Праксема. Проблемы визуальной семиотики 2022 № 3 С. 9–38
A new ontology of seeing introduced by cinéma d’auteur and video art is proposed in the present paper. This ontology is associated with the transition from a centered position of subjectivity and perspectival construction of reality belonging to classical art – to a slowed-down vision and “drifting” glance intro- duced by new media. These slowed, ...
Added: May 18, 2022
Цифровая лихорадка: в поисках баланса между профессиональной и рыночной логиками в веб-журналистике Рецензия на книгу: Сhristin A. 2020. Metrics at Work: Journalism and the Contested Meaning of Algorithms. Princeton: Princeton University Press. 256 p
Богомазова Л. В., Экономическая социология 2021 Т. 22 № 5 С. 137–150
A book written by French-born American sociologist Angèle Christin, Metrics at Work: Journalism and the Contested Meaning of Algorithms, is devoted to the specificities of the functioning of publications during the traffic-chase era. The book’s main goal is to show how the implementation of algorithms affects the professional identity and working practices of journalists. The scholar ...
Added: January 17, 2022
Влияние новых информационно-коммуникационных технологий на гражданский и политический активизм: «линии напряжения» дискуссионного поля
Akhremenko A. S., Бродовская Е. В., Мониторинг общественного мнения: Экономические и социальные перемены 2021 № 6 С. 4–27
The article analyses the major «tension lines» in academic discussions — together with their reflection in the articles of the issue — on the impact of information and communication technologies (ICTs) on the transformation of civic and political participation. The speed of development of the Internet and mobile technologies is so high, and their socio-political ...
Added: January 9, 2022
Мемы как инструмент консолидации протестного движения (на примере коротких видео социальной сети TikTok)
Poretskova A., Savin N., Мониторинг общественного мнения: Экономические и социальные перемены 2021 № 6 С. 76–96
Internet-memes have already become a habitual element of the new media environment. The majority of scholars focus on humoristic images and how they contribute to racist stereotypes and untrust to the political process among internet users. In this paper, we consider how TikTok short videos contribute to protest movement consolidation. Based on an empirical dataset ...
Added: December 15, 2021
Фейк: от академических дискуссий к практическим решениям
Kachkayeva A., Shomova S., Dushakova I., Коммуникации. Медиа. Дизайн 2021 Т. 6 № 2 С. 5–32
The concept of fake is one of the central, mainstream in research of media processes, media culture, media content and media literacy these days. Being a problem node in current theoretical discussions, the process of industrial norms development and restrictions at the intersection of interests of various actors and platforms, fake is still not a ...
Added: August 7, 2021
Социальные медиа в английском и русском языковом сознании. Статья 1. Психолингвистические эксперименты
Шляхова С. С., Klyuev N., Psiholingvistika 2020 Т. 27 № 2 С. 385–416
This research is devoted to the systematic description of a concept «social media» in the Russian and English linguistic consciousness. The article consists of two parts. The first part is dedicated to the research of the concept in a serial psycholinguistic experiment. The second part includes the analysis of the concept’s presence in text corpora ...
Added: May 25, 2021
Цифровые коммуникационные сервисы в эпоху формирования искусственного интеллекта
Dzyaloshinsky I. M., Журналист. Социальные коммуникации 2021 № 1(41) С. 11–33
В статье обосновывается идея о необходимости переосмысления современного понятийного аппарата, используемого для описания процессов, происходящих в коммуникационной сфере. Вместо множества трудно определяемых и противоречивых терминов: «новые медиа», «социальные медиа», «социальные сети» и т.п. – предлагается обобщающее понятие «цифровые коммуникационные сервисы». Анализ так понимаемых цифровых сервисов свидетельствует о том, что в сфере коммуникаций технологий всё активнее ...
Added: May 15, 2021
“Hieroglyphs of Protest”: Internet Memes and the Protest Movement in Russia
Shomova S., Problems of Post-Communism 2022 Vol. 69 No. 3 P. 232–241
Political Internet memes are an underresearched phenomenon situated at the intersection of digital and political communication. Regarded as a unit of cultural information transmitted online, such a meme can be considered as both a manifestation of anonymous networked creativity and a mechanism of political participation. The article presents the results of an investigation into Internet ...
Added: March 12, 2021
Настольная книга по медийному саморегулированию
Fedotov M., Казаков Ю. В., Lukin V., М.: Мозартика, 2020.
Handbook on Media Self-Regulation. 10th issue. From the «Third» Collegium to the «fourth». Renewal of objectives, permanence of goals and values. Edited by Ph.D. in social sciences Y.V. Kazakov and Doctor of Law prof. M.A. Fedotov. Moscow: UNESCO Creative Center, 2020.320 p. The tenth edition of the Handbook on Media Self-Regulation contains decisions made by ...
Added: December 24, 2020
  • About
  • About
  • Key Figures & Facts
  • Sustainability at HSE University
  • Faculties & Departments
  • International Partnerships
  • Faculty & Staff
  • HSE Buildings
  • HSE University for Persons with Disabilities
  • Public Enquiries
  • Studies
  • Admissions
  • Programme Catalogue
  • Undergraduate
  • Graduate
  • Exchange Programmes
  • Summer University
  • Summer Schools
  • Semester in Moscow
  • Business Internship
  • Research
  • International Laboratories
  • Research Centres
  • Research Projects
  • Monitoring Studies
  • Conferences & Seminars
  • Academic Jobs
  • Yasin (April) International Academic Conference on Economic and Social Development
  • Media & Resources
  • Publications by staff
  • HSE Journals
  • Publishing House
  • iq.hse.ru: commentary by HSE experts
  • Library
  • Economic & Social Data Archive
  • Video
  • HSE Repository of Socio-Economic Information
  • HSE1993–2026
  • Contacts
  • Copyright
  • Privacy Policy
  • Site Map
Edit