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Интерактивная составляющая рекламных сообщений как условие успешной рекламной коммуникации (на примере молодежной аудитории)
С. 157–163.
Yefanov A., Человек 2026 Т. 37 № 2 С. 67–82
The article presents the practices of using deepfake technology in modern audiovisual media (television, cinema, internet) by referring to the most resonant cases. Appealing to the conducted by the author results of semi-structured expert interviews (n = 15) with media communications analysts, case study and socio-cultural modeling methods, ethical restrictions of such audiovisual solutions are ...
Added: April 23, 2026
Жигунов А. Ю., / Basic Research Programme. Серия HUM "Humanities". 2026. № 1.
The article attempts to describe the features of the educational potential of Russian animation programmes in aspect of the representation of traditional spiritual and moral values. Based on media and semiotic analysis, the method of cultural and historical interpretation, animated Russian projects created from 2000 to the 2025, which were translated on television channels or streaming ...
Added: April 19, 2026
Nikitin M., Lukina A., Социологические исследования 2026 № 4 С. 43–57
The article examines the relationship between family socio-economic status and the content of work performed by university graduates in Russia at the beginning of their professional careers. While most studies of educational inequality focus on income or employment outcomes, this study shifts attention to the characteristics of the work performed as an indicator of job ...
Added: March 29, 2026
Poplavskaya A., Социологическое обозрение 2026 № 1 С. 85–111
One of the acute issues of contemporary Russian reality is understanding the youth and their ambivalent attitude to work. Based on a series of empirical studies examining Russian university students` work values, the author concludes that the main dilemma of future professionals lies in the choice between personally beneficial (presumably highly paid and prestigious) and ...
Added: March 24, 2026
Kuziner E., Chernysheva N., Социологические исследования 2026 № 2 С. 99–110
The article examines the forms of creativity available to young people in two cities of the North Caucasus – Nalchik and Pyatigorsk – against the background of a persistent tension between territorial branding for tourism and the preservation of local authenticity. The theoretical framework draws upon debates on the “creative city” (S. Sassen, S. Zukin, ...
Added: March 17, 2026
Shokhin A. N., Гвоздев В. Е., Бизнес. Общество. Власть 2025 № 3 (57) С. 95–102
Youth social entrepreneurship is emerging as a key driver of sustainable development, combining economic efficiency with a social mission. The article analyzes current trends, support institutions, and barriers to the sector's growth in Russia. Based on recent data (2024–2025), the leading regions (Moscow Oblast, Bashkortostan, Leningrad Oblast) and their success factors are identified: government grants, ...
Added: February 27, 2026
Omelchenko D., Lisovskaya I., Сибирские исторические исследования 2025 № 4 С. 260–282
Authors of the article approach the analysis of youth initiatives in the area of developing creative industries in the city of South Russia with special attention to the practices of (re)production and use of local features through vivid startups realized in special ethno-religious conditions. Authors also attempt to understand how young people use the subject ...
Added: February 11, 2026
Pavlyutkin I., Мониторинг общественного мнения: Экономические и социальные перемены 2025 № 2 С. 252–265
The article discusses the book by sociologist M. Regnerus “On the Future of Christian Marriage”. It presents the results of a comparative sociological study on the attitudes of young Christians to marriage in seven countries, including Catholics, Protestants, and Orthodox. On the one hand, the book echoes the results of many other studies discussing the ...
Added: January 18, 2026
Социальная идентичность как фактор отношения молодежи к межстрановой интеграции в эпоху глобализации
Гриценко В. В., Шорохова В. А., Узойкина А. И. et al., Современная зарубежная психология 2026 Т. 15 № 1 С. 27–37
Context and relevance. The global tensions and increasing sanctions pressure on Russia create the context when it seems particularly important to study the factors influencing Russian youth’s attitudes toward cross-country integration. Social identity is known to be one of the key factors shaping perceptions and evaluations of integration processes between states is social identity. However, ...
Added: December 1, 2025
Lyashenko O. V., Гущина Н. В., Яковлев Г. А. et al., Перспективы науки 2025 № 6(189) С. 173–175
This article examines the features of regular physical activity as a means of increasing stress resistance in students. The subject of the study is the individual psychological characteristics of students under stress. The purpose of the study is to analyze the impact of regular physical activity on increasing stress resistance in students. The following research ...
Added: November 3, 2025
Afanasyeva O. V., Серегин Г. Е., Erofeeva Y., Труды по интеллектуальной собственности 2025 Т. 53 № 2 С. 67–77
The article examines the features of promoting betting companies related to socially risky categories of services. Currently, there is a widespread practice of using individualization tools of bookmakers in the official names of sports events, teams, and facilities. The authors identify analyze current advertising legislation and emerging law enforcement practices in terms of risk-based games ...
Added: October 30, 2025
Maklasova E., Население и экономика 2025 Т. 9 № 4 С. 85–101
Russian youth represent a significant part of the population, playing a key role in the development of society and possessing high innovative potential. In the context of digitalization, young people, as the main users of digital technologies, have acquired new resources for the formation of political views and civic positions, as well as opportunities for ...
Added: October 24, 2025
Рослякова А. С., В кн.: Страны Азии и Африки перед лицом глобальных перемен.: М.: Институт востоковедения РАН, 2024.
В статье рассматриваются особенности функционирования деструктивных и социально опасных феноменов, зародившихся в крупнейших городах Японии – Токио (группа то:ёко) и Осака (группа гурисита). Обосновывается, что наличие девиантных форм поведения, присущих молодёжи, идентифицирующей себя с вышеобозначенными группами, а также характерного для них систематического негативного воздействия на своё здоровье, является одним из показателей деградации понятия «института семьи» ...
Added: October 23, 2025
Buyanova A., Аудиторские ведомости 2023 № 1 С. 167–175
Рынок труда в Российской Федерации активно меняется последние несколько лет в связи с пандемией, внешними и внутренними политическими и экономическими изменениями. Будущий рынок труда будет формироваться теми, кто сегодня попадает в возрастную группу «дети» и «молодежь». В статье рассматриваются процессы, связанные с возможностями для профессионального самоопределения и осуществления трудовой деятельности современной молодежи в России. Большое ...
Added: October 7, 2025
Buyanova A., Аудиторские ведомости 2023 № 2 С. 193–200
Проводится анализ основных нормативных актов, регулирующих вопросы занятости, профессионализации и социализации молодежи в возрасте от 15 - 34 лет в условиях проводимых в отношении России санкций. На основе проведенных социологических опросов и статистических данных автор приходит к выводу, что действия органов государственного управления по применению норм законодательства о содействии социальному становлению и развитию молодежи пока ...
Added: October 7, 2025
Остапенко Л. В., Старченко Р. А., Субботина И. А., М.: ИАЭ РАН, 2018.
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Added: September 25, 2025