Анализ причин гибели и долгосрочные перспективы развития стартапов

Экономический анализ: теория и практика. 2014. Т. рубрика "Корпоративное управление". № 46 (397). С. 38–49.

Gaponova O., Korshunov I.

Importance Current stage of Russian economy development is characterized by active processes of systemic changes. One of the tools of such changes is the formation of a stable layer of young companies of the early development phases. In this regard an important group of problems are factors and conditions under which such companies can survive and grow effectively, dealing effectively with established business. A key role belongs to formation of an adequate system of a young organization responding to internal and external perturbations. Objective The purpose of this study - to analyze theoretically and justify empirically startups surviving depending on the impact of external factors and received management system of key functional areas of young company. Methods In this paper, by using sociological research methods are analyzed main problem areas arising in the early stages of becoming a young innovative organization. Results The article describes the possible adverse scenarios for the young company; demarcates external and internal threats to startup; analyzes typical crises within existing concepts of systemic crises, in relation to Russian realities; analyzes typical mistakes made by the founders in major functional areas; provides authors recommendations for developing effective preventive action to respond. Conclusions and Relevance Concluded that the development of a young company - is a process depending immediately on the large number of factors that the founders and directors had to react by competent measures of organizational management. In this paper, these circumstances are systematized so that young executives could quickly take advantage of available solutions and experience gained so far.

Keywords: стартап, инновации, жизненный цикл, организационная структура