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Введение, 1 глава.Удовлетворенность и лояльность клиентов как основа построения устойчивого бизнеса
Гл. 1. С. 7–49.
Oyner O. K., Пантелеева Е. К.
In book
Т. 1. , М.: ИНФРА-М, 2013.
Муслимов М. И., Стрюк Г. Г., Мингазова Э. Н., Менеджер здравоохранения 2024 № 12
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Added: January 16, 2026
Zubair M., Iqbal S., Kashif M. et al., Journal of Consumer Marketing 2026 Vol. 43 No. 4 P. 445–458
Purpose
The purpose of this study is to compare the impact of website recommendations and artificial intelligence (AI)-based, voice-enabled recommendations on customer satisfaction with the products recommended using the event-related potential (ERP) of electroencephalograms.
Design/methodology/approach
By applying source credibility theory and using experimental designs within subject factors, the study analysed the impact of AI and website recommendations based ...
Added: August 28, 2025
Zharakhovich M., Жукова А. В., / Open Society Foundations. Серия OSF "OSF Preprints". 2025.
This article presents an overview of the theoretical literature and empirical research pertinent to the study of the digitalized market of esoteric services in Russia and abroad. The objective of this review is to identify the specific strategies employed by experts in this market to maintain customer loyalty. The study is pertinent in light of ...
Added: July 16, 2025
Родионова К. Е., Kashchenko E., Лебедева М. Ю., Перспективы науки и образования 2024 Т. 2 № 68 С. 326–338
Introduction. The widespread adoption of distance learning makes it relevant to reflect on the experience gained during the period of ubiquitous transition to the online format in 2019-2021. The purpose of the research is to investigate the factors influencing student satisfaction with synchronous online courses and to develop recommendations aimed at creating a positive educational ...
Added: May 18, 2025
Elena R. Sharko, Anastasiya A. Sokolova, Journal of Applied Economic Research 2025 Vol. 24 No. 1 P. 344–378
Retailers around the world have been actively developing the Private Label (PL) niche in recent years, significantly contributing to food sales in value. Therefore, the goal of this research is to determine the factors influencing trust in private label food brands among consumers in relation to loyalty to retailers. Hypotheses were formulated to identify the above-mentioned influence. The ...
Added: March 12, 2025
Anikin V. A., В кн.: Молодежь и Россия будущего.: М.: Весь мир, 2023. Гл. II С. 43–65.
Современная молодежь – весьма неоднородная группа российского населения с точки зрения тех представлений о будущем России и ее месте в мире, которых она придерживается. Тем не менее среди молодых рос- сиян можно выделить и тех, кто видит эту картину в целом доста-точно оптимистично, и пессимистов. Какова же доля оптимистов и пессимистов среди российской молодежи? Можно ли говорить о каком-то едином образе будущего России среди ...
Added: February 20, 2024
Колесниченко А. В., Вырковский А. В., Галкина М. Ю. et al., Вопросы теории и практики журналистики 2018 Т. 7 № 3 С. 394–417
The motivation structure, exhaustion level and satisfaction level among the radio journalists are the least researched aspects both in Russian and foreign journalism. This research is based on leading Russian radio stations journalists and managers interviews and is aimed to “portrait” a modern radio journalist from the perspective of his attitude to the job. The ...
Added: January 31, 2024
Колесниченко А. В., Вырковский А. В., Галкина М. Ю. et al., Медиаскоп 2015 № 4
Одним из самых малоисследованных аспектов не только в российской, но и зарубежной науке о журналистике является структура мотивации, уровень усталости и удовлетворенности самих репортеров. Данное масштабное исследование построено на опросе журналистов и редакторов отделов разнообразных российских СМИ и ставит своей целью описать «портрет» современного репортера с точки зрения его взаимоотношений с профессией. Наше исследование показало, ...
Added: January 31, 2024
Marchuk L., Gordeeva T. O., Психологическая наука и образование 2024 Т. 29 № 4 С. 5–15
The article focuses on the role of motivational factors in the successful completion and satisfaction with postgraduate programs. PhD students (N=155,
M=26,8, SD=4,2, 63% women) participated in the study. The theoretical framework is based on self-determination theory, which provides an understanding
of the sources of autonomous and controlled motivation for research activity.
A battery of questionnaires was used ...
Added: November 8, 2023
Andreeva O. Y., Stepanenko V., Маркетинг в России и за рубежом 2023 № 3 С. 39–48
Рассматриваются вопросы создания теоретической концептуальной модели оценки удовлетворенности студентов в онлайн-образовании через элементы образовательного опыта студентов для последующего проведения эмпирических исследований. Приводится пример оценки влияния компонентов опыта на удовлетворенность для конкретного направления онлайн-курсов. ...
Added: June 14, 2023
M. Haddadi, V. A. Rebiazina, Vestnik of Saint Petersburg University. Management 2023 Vol. 22 No. 1 P. 3–22
This paper aims to analyze online customers’ reviews and gain insight into customer satisfaction factors drawn from a big user-generated content of US online retailers. This user-generated content has become more insightful, especially in the COVID-19 era as the result of a rapid increase in online shopping. This study uses a big textual data of ...
Added: April 7, 2023
Sharko E., Иванова А. А., Вестник Московского университета. Серия 6: Экономика 2022 № 6 С. 221–250
This study examines the relationship between personalisation tools in the e-commerce market on the example of e-grocery and customer satisfaction, identifies the factors which can influence positive consumer experience leading to increased customer satisfaction and, as a result, increased consumer trust. The authors consider the triad “customer satisfaction — trust — customer loyalty” and propose an algorithm for the ...
Added: January 16, 2023
В.Н. Минина, Чижова О. Б., Социально-трудовые исследования 2021 № 42(1) С. 97–111
The article proposes the author’s approach to assessing the social effectiveness of digital technologies used in human resource management of an organization. Its relevance is due to a number of circumstances: high rates of digitalization of key functions of human resource management; the introduction of digital technologies, viewed through the prism of economic results obtained ...
Added: October 7, 2022
Elizaveta Fainshtein, Serova E., , in: Research Anthology on Implementing Sentiment Analysis Across Multiple Disciplines.: IGI Global, 2022. Ch. 57 P. 1101–1118.
This chapter discusses the sentiment classification of text messages containing customer reviews of an
online restaurant service system using machine-learning methods, in particular text mining and multivariate
text sentiment analysis. The study determines the structure of value proposition factors based
on online restaurant reviews on TripAdvisor, collecting information on consumer preferences and the
restaurant services in St. Petersburg (Russia) ...
Added: August 3, 2022
Dubnovitskaya A., Furmanov K. K., Прикладная эконометрика 2022 № 2(66) С. 99–117
По данным РМЭЗ НИУ ВШЭ о занятых индивидах за 2002-2019 гг. исследуется связь удовлетворенности зарплатой с ее величиной с учетом как абсолютного уровня оплаты труда, так и относительного (по отношению к ожидаемой зарплате для индивида с заданными характеристиками). Сравниваются количественные оценки вклада зарплаты в удовлетворенности для относительно «бедных» и «богатых» работников, чьи трудовые доходы ниже ...
Added: June 29, 2022
Rebiazina V., Haddadi Merhan, , in: Digital Transformation and Global Society. 6th International Conference, DTGS 2021, St. Petersburg, Russia, June 23–25, 2021, Revised Selected Papers.: Springer, 2022. P. 431–445.
The main objective of this paper is to explore the impact of the COVID19 pandemic on customer loyalty factors in the Russian e-commerce market. The pandemic has dramatically changed consumer behavior in e-commerce. Russia’s e-commerce has grown significantly since 2020 due to the COVID-19 pandemic. The new customers entering the online market and an increase ...
Added: January 30, 2022
Berezka S., Демидова Д. А., Вестник Санкт-Петербургского университета. Серия 8. Менеджмент 2020 Т. 19 № 4 С. 407–429
This study aims to identify the sense of entitlement of Russian consumers’ behavior in customer loyalty programs context. It describes the consumer sense of entitlement concept and its application to consumer behavior research based on an extensive literature review. Consumer sense of entitlement refers to the extent to which a customer expects special treatment from ...
Added: February 26, 2021