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July 24, 2026
'Physics Is What the World Is Literally Built On'
Physicist Nina Dzhanayeva, recipient of a Vladimir Potanin Foundation scholarship, focuses her research on nanophotonics. In this interview for the HSE Young Scientists project, she discusses nanowells, scientific intuition, and how physics can help in making frangipane cream puffs.
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July 20, 2026
‘Science Is Universal-It Knows No Borders
Fuad Aleskerov, Tenured Professor and Director of the International Centre of Decision Choice and Analysis at HSE University, together with his colleagues, has developed methods of network analysis in bibliometrics that have made it possible to identify patterns in the appearance and citation of publications in academic journals, as well as their influence on each other. When one or a number of studies are frequently cited by a wide range of journals, this is an indicator that the research is of high quality. By contrast, extensive cross-citation within a limited group of journals increases the likelihood of identifying a network of predatory publications.

 

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Trademark Rights: The Impact of Joining the Madrid Protocol on International Marketing Alliances

Journal of International Marketing. 2026. Vol. 34. No. 2. P. 52–60.
Jayachandran S., Krasnikov A. V.

This research examines how trademark rights impact international marketing alliances. Drawing on the transaction cost theory, the authors examine how the strengthening of trademark rights influences the formation of international marketing alliances by reducing uncertainty in the relationships between alliance partners. Using a difference-in-difference approach and data on 29,858 alliances from 45 countries, the authors find that the likelihood of initiating international marketing alliances increases after a country strengthens its trademark rights by joining the Madrid Protocol. This study contributes to the research on the role of institutional environments, specifically those related to intellectual property rights, in the formation of international strategic alliances.

Research target: Economics and Management Law
Language: English
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Keywords: intellectual propertytrademark rights, alliances
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