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Revising Customer Orientation Concept in Emerging Markets: Findings from the Russian Market
Ch. 157. P. 791-796.
The present article is focused on customer orientation (CO) in the emerging Russian market. We use existing CO measurement scales and conduct EFA and CFA data analysis procedures to get insights into CO cosntruct in Russian companies.
Publication based on the results of:
In book
New Delhi : IIM LUCKNOW Noida Campus, 2014
Gulakova O., Rebiazina V. A., Смирнова М. М., Russian Management Journal 2019 Vol. 17 No. 1 P. 71-96
While the field of customer orientation (CO) has been studied extensively since the 1990s,
there have hardly been any attempts to revisit the concept for the specifics of B2B markets,
especially in the context of emerging economies. This paper explores the peculiarities of B2B
firms’ CO on the example of Russia. The empirical survey of 272 Russian B2B ...
Added: August 27, 2019
Rebiazina V. A., Смирнова М. М., , in : 2018 Global Marketing Conference at Tokyo Proceedings. : Yonsei University, 2018. P. 951-959.
Specifics of emerging markets raise some questions on the applicability of well-established marketing concepts and scales, widely used in the developed markets, in the context of emerging markets. Over the past twenty years emerging markets have remained one of the main focus of marketing research. The interest of the researchers to the emerging markets is ...
Added: October 2, 2019
Rebiazina V. A., / The Case Center. Series TEACHING NOTE - Reference no. 514-082-8 "Management". 2014. No. 514-082-8.
Added: March 6, 2017
Rebiazina V. A., Gulakova O., , in : GSOM Emerging Markets Conference 2017. Book of abstracts. : Saint Petersburg State University, 2017. P. 314-316.
Customer orientation (CO) in emerging markets and its specifics represent a separate field within the marketing research. The objective of this paper is to explore the CO nature by conducting empirical test of business processes of customer oriented firms in the Russian market. The paper represents the CO business processes framework, developed on the basis ...
Added: June 30, 2021
Смирнова М. М., Rebiazina V. A., , in : ANNUAL GSOM EMERGING MARKETS CONFERENCE 2019. : St. Petersburg : St. Petersburg State University Graduate School of Management, 2019. P. 278-280.
This paper explores the specifics of B2B firms’ CO on the example of Russia’s emerging market. The empirical survey of 272 and interviews with 63 B2B firms represents the platform for applying well-established CO measurement tools as an integrated complex measure. The results of data analysis indicate a critically important aspect of CO, which helps ...
Added: June 30, 2021
Smirnova M., Rebiazina V. A., Frosen J., Journal of Business Research 2018 Vol. 86 No. C P. 457-467
This study revisits one of the most widely used concepts in marketing - customer orientation (CO) - in the context of the Russian emerging market. Analysis of three sets of survey data, combined with insights from in-depth interviews with industry experts, suggest that customer orientation in the Russian market consists of two distinct dimensions: customer-centric ...
Added: February 25, 2018
Gulakova O., Rebiazina V. A., Вестник Санкт-Петербургского университета. Серия 8. Менеджмент 2017 Т. 16 № 3 С. 398-423
Customer orientation in the emerging markets and its specifics represent a separate field within the marketing research. The purpose of this paper is to explore the real or declared nature of customer orientation of companies operating in the Russian market as an example of the emerging economy. The paper introduces the customer oriented business process ...
Added: October 24, 2017
Vera A. Rebiazina, Olga A. Tretyak, / Высшая школа экономики. Series MAN "Management". 2014. No. WP BRP 21/MAN/2014.
Previous research has shown that emerging markets represent a significant part of the world economy and are expanding their share. However, they are still not well examined in the marketing field. Russia is especially neglected in the academic discussion of overall marketing strategy. Previous research indicates that the model of “Contemporary marketing practices” (CMP) is ...
Added: October 6, 2014
Rozhkov A., Smirnova M., Rebiazina V. A., , in : Emerging Markets and the Future of the BRIC Nations. : Massachusetts : Edward Elgar Publishing, 2015. Ch. 10. P. 170-191.
Customer orientation (CO) is a basic marketing concept that has been discussed within the marketing discourse since the 1950s. It suggests that a company should identify and satisfy customers’ needs to maximize customer equity, thus extending business objectives from profit generation to non-financial goals. It can be described as a strategic orientation with focus on ...
Added: October 15, 2015
Gulakova O., Panin V., Rebiazina V. A., Вестник Московского университета. Серия 6: Экономика 2016 № 6 С. 87-111
Specific features of the emerging markets challenge the use of approaches designed for developed markets in emerging markets. Customer orientation as one of the key concepts of contemporary marketing requires a rethinking in the context of emerging markets. The purpose of the article is to develop a tool for a complex evaluation of the company’s ...
Added: January 19, 2017
Case. Uraltrubmash' unique selling proposition: Increasing competitiveness in the Russian b2b market
Rebiazina V. A., / The Case Center. Series CASE - Reference no. 514-082-1 "Management". 2014. No. 514-082-1.
The case is focused on the main changes in marketing strategy of the 'Uraltrubmash' company which happened due to the implementation of new production technology in 2006. JSC 'Uraltrubmash' is a tube rolling plant, operating in the Russian market since 1994. Modernization of the plant and changes in production technologies allowed the company to offer ...
Added: March 6, 2017
Suslov D., / National Research University Higher School of Economics. Series WP BRP "Basic research program". 2013.
The US-Russia relations are entering a new political season in a shape which is far from being perfect. The “reset” is over, and throughout the years 2011 and especially 2012 the relations have worsened again. Political leadership of both countries is irritated and disappointed with each other. Unlike the last four years, neither Russia nor ...
Added: February 20, 2014
Salmina A., International Social Work 2014 Vol. 57 No. 5 P. 459-469
Based on the 2008 data from ESS, the article analyses the attitudes of Russians towards state social policy, and compares their opinions with those of populations in selected European countries. The research identifies the factors affecting social attitudes toward welfare policies. Results suggest that Russians believe that the majority of social support functions must be ...
Added: October 14, 2014
Rees W. G., Tutubalina O. V., A. Medvedev et al., Polar Record 2022 Vol. 58 Article e37
The vegetation at and beyond the northern edge of the world’s boreal forest plays an important though imperfectly understood role in the climate system. This is particularly true within Russia, where only a small proportion of the boreal land area has been studied in depth, and little is known about its recent evolution over time. ...
Added: October 19, 2022
СПб. : [б.и.], 2010
Added: November 16, 2014
Kanaev E., Russia Policy Review 2019 Vol. 3 No. 3 P. 40-46
This paper examines the prospects of the Mekong River resource development problem in the context of the implementation of the "Belt and Road Initiative". ...
Added: October 13, 2020
Zinoviev A., Biology International 2010 Vol. 47 P. 118-121
Evolutionary education: an example from Russia ...
Added: March 8, 2020
Romanova T. A., David M., European Politics and Society 2015 Vol. 16 No. 1 P. 1-10
The purpose of this editorial is to set the context for the special issue on modernisation in European Union (EU)–Russian relations. It therefore first locates the Partnership for Modernisation in the context of EU–Russian relations, identifying its place vis-à-vis the 1994 Partnership and Cooperation Agreement, 2005 Common Spaces and negotiations on a new EU– Russian ...
Added: October 7, 2015
Kardanova E., Loyalka P., Chirikov I. et al., Assessment & Evaluation in Higher Education 2016 Vol. 41 No. 5 P. 770-786
Relatively little is known about differences in the quality of engineering education within and across countries because of the lack of valid instruments that allow for the assessment and comparison of engineering students’ skill gains. The purpose of our study is to develop and validate instruments that can be used to compare student skill gains ...
Added: April 7, 2016
Liliana P., Baltic Rim Economics 2012 № 4 С. 53-53
The chapter deals with the new directions of science, technology and innovation (STI) policy in Russia, initiatives and tendencies of the STI development that surfaced over the past years. ...
Added: June 17, 2013
Shagalov I. L., / Высшая школа экономики. Series EC "Economics". 2015. No. 97.
Taking into consideration the underdevelopment of the Russian civil community it is of essential interest to touch upon local communities (known as TOS). Local governments and TOS communities could provide similar services and as such cooperate or compete with each other. Community initiatives could supplant poorly performing government services, or governments could outsource to communities ...
Added: July 28, 2015
Evstafiev D., Journal of Northeast Asia Development 2011
The lengthy process of accession negotiations resulted in the situation when Russia took the waiting position. Three important moments should be emphasized here. First, the world trade system based on the WTO principles at the moment wants to see Russia inside more than Russia wants to join in. Second, the waiting position enables Russia to ...
Added: February 28, 2018
Ilina K. A., / Basic Research Programme. Series HUM "Humanities". 2014. No. WP BRP 46/HUM/2014.
This article reconstructs the activity of the 'Alexander Yakushev school', a scholarly movement whose representatives over the last 20 years have studied the history of awarding academic degrees in the Russian Empire, the USSR and the Russian Federation. The causes of this school's emergence, its research areas are analyzed, and its achievements are evaluated. The ...
Added: May 6, 2014
Kuzminov I., Chulok A., Thurner T., Foresight 2017 Vol. 19 No. 3 P. 291-305
Purpose – This paper aims to describe and discuss the architecture of Russia’s Technology Foresight System (TFS). This paper introduces the reader to the integration of the TFS into the public administration system and, specifically, into the national strategic planning system.
Design/methodology/approach – To do so, the authors fall back on more than 10 years of ...
Added: June 22, 2017