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Почему нам нужен онкоэтикет?
Cancer is one of the most profound challenges a person may face in their life. Not only does it torture the flesh, but it torments the soul, causing a deep and lasting existential crisis and calling for a major revision of the meanings that once seemed immutable. This meaning-making is an extremely complex and delicate process, any interference into which may lead to the collapse of a hard-won balance. What gains utmost importance in this situation is considerate and respectful communication with cancer patients, which necessitates the creation of a special cancer etiquette – a list of rules regulating interaction between the afflicted and their social circle. The paper presents a vision of cancer as a physical, emotional and spiritual crisis, reveals the main issues that impede comfortable communication about it and proposes a number of general etiquette rules which can help consider the psychoemotional needs of cancer patients and avoid communication gaffes.