Возможности развития предпринимательской культуры будущего менеджера

Современная конкуренция. 2013. № 6 (42). С. 109–118.

Shubnyakova N. G., Savinova S. Y.

Relevance of statement and studying of a problem of entrepreneurial culture development of future managers is connected with features of development of the country, with orientation of the higher education to humanistic values and meanings. In our opinion the entrepreneurial culture can be considered in a context of cultures. The article presents a view on entrepreneurial culture in a context of "culture of usefulness and dignity". The entrepreneurial culture in the modern conditions, arisen as culture of usefulness, seeks to develop in itself lines of the personality significant culture, focused on dignity, "public understanding", the humanistic principle of "solidarity". Solving problems of modernization of the higher education, relying on competence-based approach, development of entrepreneurial culture in professional education of modern managers gets a special sense. Authors defined the basic principles and problems of the educational process directed on formation of entrepreneurial culture. Experience of faculty of management of NRU HSE in Nizhny Novgorod is presented in article, the program of entrepreneurial culture development of the youth is described. The program is realized consistently at three levels, each is caused by the purposes, methods, forms, age features of participants: The first level - "Formation of an image of the modern businessman". The second level – "An entrepreneurial mentality. First experience". The third level - "I am a businessman! ".

Keywords: предпринимательство, entrepreneurship, enterprise culture, culture of advantage, culture of usefulness, предпринимательская культура, культура достоинства, культура полезности