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Основы построения культурно-сензитивной деловой коммуникации с представителями стран Востока
In today's globalized world, business circles require not only economic literacy but also intercultural competence, especially in the context of interactions between Russian and Eastern business cultures. The aim of this study was to examine the conditions for the development of intercultural sensitivity among Russian business representatives in their interactions with partners from Eastern countries. Based on a thematic analysis of semi-structured interviews with 42 participants, the study analyzed how specific triggering events and conditions influence the development of intercultural sensitivity, explored the role of cultural distance, and assessed the impact of intercultural sensitivity on professional effectiveness. The results showed that extensive experience working in culturally different contexts, particularly in Eastern countries, enhances intercultural sensitivity, which in turn contributes to increased professional effectiveness. Respondents with a high degree of sensitivity better adapt to cultural differences, improving interpersonal communication and solving organizational tasks. Additionally, triggering events and conditions (such as the novelty of the cultural background, conflict situations, negative emotions, and reduction of distance) were identified as contributing factors in this process. Cultural distance affects the motivation to develop intercultural sensitivity, where a greater distance stimulates interest in studying the culture, while a smaller distance limits the motivation to learn about cultural specifics until triggering events occur. Experienced respondents noted that adaptation to cultural differences directly enhances productivity, whereas less experienced individuals did not notice the impact of cultural understanding on their work. Specialists who perceive cultural differences as a barrier experience difficulties in effective interaction and require specialized theoretical and practical training to work with Eastern countries. The study demonstrates that successful interaction and the reduction of cultural barriers are directly linked to an increased level of intercultural sensitivity, which, in turn, fosters deeper understanding and improves professional outcomes. This highlights the importance of developing intercultural skills as a key component for enhancing the effectiveness of international business cooperation.