Обзор опыта и концепций социального предпринимательства с учетом возможностей его применения в современной России
The theoretical basis of work is the notion of legitimation as a complex mechanism of social approval of a new phenomenon taking place with the active participation of different social groups and structures, able to influence its final form. In the focus of the empirical analysis the representations of social entrepreneurship that main actors of its legitimacy in Russia have. Among them are: the state, foundations, NPOs and business. We assess the (in)consistency between their representations as well as the reflection of these representations in the characteristics of existing organizations of social entrepreneurship (social enterprises).
Business, government and NPOs are understood as external actors of social enterprise legitimation, as without their recognition the legitimation will not take place. In turn, social enterprises, regardless of whether they come from for-profit or non-profit sector, are seen as objects of legitimation, or as a new actor, not identical to any of the above. It is shown that the contradictions in the positions of key actors can lead to mutually exclusive projects of legitimation of a new phenomenon, so that they will undermine the cognitive and moral legitimacy of each other. The empirical data include the results of the authors survey of 202 social enterprises.
Social innovation is the application of new solutions to social problems in areas such as welfare, health, education, youth unemployment, adaptation of migrants, and territorial integration of regions. Social innovations allow non-profits and other organizations to meet needs of society more effectively than existing options, respond to social challenges, offer new solutions to social problems, develop social interaction and create alliances. There are different types of social innovations. Most commonly the distinction is between product or service innovations and process innovations.
Smoking is a problem, bringing signifi cant social and economic costs to Russiansociety. However, ratifi cation of the World health organization Framework conventionon tobacco control makes it possible to improve Russian legislation accordingto the international standards. So, I describe some measures that should be taken bythe Russian authorities in the nearest future, and I examine their effi ciency. By studyingthe international evidence I analyze the impact of the smoke-free areas, advertisementand sponsorship bans, tax increases, etc. on the prevalence of smoking, cigaretteconsumption and some other indicators. I also investigate the obstacles confrontingthe Russian authorities when they introduce new policy measures and the public attitudetowards these measures. I conclude that there is a number of easy-to-implementanti-smoking activities that need no fi nancial resources but only a political will.
One of the most important indicators of company's success is the increase of its value. The article investigates traditional methods of company's value assessment and the evidence that the application of these methods is incorrect in the new stage of economy. So it is necessary to create a new method of valuation based on the new main sources of company's success that is its intellectual capital.