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Working paper

Beneficiaries of a place: whose life is better?

The paper shows relationships between characteristics of residents and places where they live. A combination of three criteria of place attractiveness (retention and attraction, conditions for natural growth, and settling) was chosen to classify place market segments, and profiles of beneficiaries for all the segments on the theoretical level were built. The results of the empirical study partially confirm developed theoretical typologies. Two methods to segment place market are equal only if expectations of population are constant. Study results allow place marketers to identify emerging shifts in the structure of beneficiaries of specific places and predict their further evolution.