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July 9, 2026
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Сегментация в маркетинге жителей российских городов

Гл. 3. С. 336–345.
Rozhkov K. L., Skryabina N.

The purpose of the study - identification and systematization of factors of place attractiveness for inhabitants (quality of local life). Research method is a survey of the population of the five cities of the Republic of Karelia. The most important results and conclusions of the study: place attractiveness depends on both objective factors of the local environment and the perceptions of local population. Perception, in turn, is formed by the existing local way of life.

Language: Russian
Full text
Keywords: distinctive place attributes (characteristics)place market segmentсегмент рынка местplace attractivenessquality of urban environmentпривлекательность территории для жителейкомфортность городской средыатрибуты местной среды

In book

XIII Международная научная конференция по проблемам развития экономики и общества. В 4 кн. Кн. 3.
XIII Международная научная конференция по проблемам развития экономики и общества. В 4 кн. Кн. 3.
Кн. 3. , М.: Издательский дом НИУ ВШЭ, 2012.
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