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Residential satisfaction in place market segments
Высшая школа экономики
,
2012.
No. 06.
The paper shows relationships between level of residential satisfaction and form of differentiation of marketing policy in place market segments. A combination of three criteria of place attractiveness (retention and attraction, conditions for natural growth, and settling) was chosen to classify place market segments, and distribution of residents by the level of satisfaction as a result of specific place marketing policy for all the segments were hypothesized. The results of the empirical study partially confirm developed theoretical typologies. The paper also demonstrates, that driver forces of the place marketing differentiation are related to both current activities of place marketers and external factors. Using the results of the study, it becomes possible to choose a relevant form of differentiation of place marketing policy and interpret its results adequately.
Rozhkov K. L., / Высшая школа экономики. Series MAN "Management". 2012. No. 02.
Inhabitants become the important target group of place marketing along with other place consumers.
The problem of defining criteria for the attractiveness of places for different inhabitants and classification of factors is one of the most important for the marketing policies aimed at development of local communities.
The paper shows that the combination of three criteria of ...
Added: July 25, 2012
Хлебович Д. И., Zinkovsky K., Университетское управление: практика и анализ 2014 № 4-5 (92-93) С. 138-148
This paper considers the results of research dedicated to study the range of features of universities contemporary personnel policy. This policy currently is under the influence of range of institutional changes. What types of responses do universities demonstrate to meet the transformations?
Increasing pressure of government and society on universities can be considered as a recipe ...
Added: December 10, 2014
Rozhkov K. L., Skryabina N., Journal of Place Management and Development 2015 Vol. 8 No. 2 P. 103-122
Purpose – This paper aims to develop a theoretical approach to place market analysis that aims to identify the ways in which specific places are used and to further enable the identification of distinct segments and products. Design/methodology/approach – Typology construction was chosen as the main study method. Eight polar place demand patterns were classified ...
Added: March 19, 2015
Rozhkov K. L., / Высшая школа экономики. Series MAN "Management". 2012. No. 05.
The paper shows relationships between characteristics of residents and places where they live. A combination of three criteria of place attractiveness (retention and attraction, conditions for natural growth, and settling) was chosen to classify place market segments, and profiles of beneficiaries for all the segments on the theoretical level were built. The results of the ...
Added: March 24, 2013
Manchester : Manchester Metropolitan University, 2013
Added: February 18, 2013
Egorova N., Makarova E. A., Russian Journal of Management 2017 № 2
*Реализация соц. сети Facebook запрещена на территории России по основаниям осуществления экстремистской деятельности.
In the study, the authors evaluated the effectiveness of Social Media Marketing as a tool for brand promotion territory from the point of view of increase brand awareness and brand appeal. As object of research had chosen the Nizhny Novgorod city. The aim ...
Added: February 6, 2017
Alexandrovskiy S., Artyushina E., Fomenkov D. A. et al., Жилищное строительство 2020 № 8 С. 27-39
Russian construction companies are trying to find new markets by implementing updated marketing practices. Understanding the behavior of different customer segments in the process of choosing housing becomes one of the priority tasks of the developer. In the process of choosing residential real estate, consumers of different segments make different requirements for housing and use ...
Added: September 6, 2020
Potapov D., Bozhya-Volya A. A., Shafranskaya I. N., Journal of Place Management and Development 2016 Vol. 9 No. 3 P. 313-330
This paper introduces and applies an assessment method designed to measure city satisfaction in relation to the subjective perception of individual well-being. A structural model of residential satisfaction assessment is developed. To test the model, we have carried out an empirical research study, employing a representative sample (1636 respondents) of the residents of Perm, a ...
Added: September 28, 2016
Sazhina A., Связи с общественностью в государственных структурах 2016 № 5 С. 24-28
На сегодняшний день территориальный маркетинг считается одним из наиболее эффективных инструментов повышения конкурентоспособности городов, обладающий собственными методами анализа и управления. С момента своего появления территориальный маркетинг набирает все больше последователей и сторонников, и, как доказано, несет в себе экономические и социальные выгоды. Считается, что территориальный маркетинг способен генерировать следующие выгоды для территорий: диверсифицировать экономику, создавать ...
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Shpilev D. A., Вестник Нижегородского университета им. Н.И. Лобачевского. Серия: Социальные науки 2010 № 1(17) С. 80-86
Анализируются основные стратегии создания привлекательности городов и регионов для туристов и потенциальных инвесторов с помощью маркетинга мест в современной Германии. Особое внимание уделено роли мягких и жестких локальных экономических факторов в создании благоприятного имиджа города. ...
Added: September 28, 2012
Kniazev E., Drantusova N., Университетское управление: практика и анализ 2013 № 1 С. 6-17
Differentiation or institutional differentiation is the formation of sustainable models of organization of the work of universities (reproduced in main processes, management, programs and results) as an integrated response to a specific historical combination of factors of the external and the internal environment.
Based on the analysis of the drivers of differentiation authors described 4 models ...
Added: February 13, 2013
Rodkin P. E., Современные проблемы сервиса и туризма 2018 Т. 12 № 4 С. 25-34
The article is a critical analysis of the conceptual apparatus in the field of branding and marketing areas. The author discusses the various definitions of «brand» and «brand territory», their diversity and its causes. The aim of this work is clearing the theoretical and practical definition of the territorial brand through the redefinition and extension ...
Added: February 11, 2019
Shafranskaya I. N., Sazhina A., Almatourism - Journal of Tourism, Culture and Territorial Development 2017 Vol. 8 No. 7 P. 286-297
This article examines theoretical aspects of the co-production concept and illustrates its applicability within the framework of place marketing and tourism. A theoretical exploratory technique based on literature and discussion is employed to propose a conceptual model on residents’ willingness to be engaged in co-production activities. ...
Added: March 26, 2017
Kniazev E., Drantusova N., Вестник международных организаций: образование, наука, новая экономика 2013 № 1 С. 264-273
The present state policy in Russia, recognizing the key role of Higher Education in economic and social development, is focused on supporting the selected limited group of universities encouraging their goals for competition in global education area. At the same time the conditions for outsiders are being tightened. This may create certain risks for the ...
Added: June 11, 2013
Rozhkov K. L., Khomutskii K., International Studies. Interdisciplinary Political and Cultural 2019 Vol. 24 No. 2 P. 11-25
The paper shows relationships between characteristics of residents and places where they live. A combination of three criteria of place attractiveness (retention and attraction, conditions for natural growth, and settling) was chosen to classify places, and profiles of their beneficiaries on the theoretical level.
The results of the empirical study partially confirm developed theoretical typologies. Two methods ...
Added: November 24, 2019
Сhkalova O. V., Экономический анализ: теория и практика 2013 № 13(316) С. 13-17
Ограничение выбора земельных участков для торговых центров в городской черте требует поиска участков за городом, что связано с необходимостью проведения соответствующих исследований. В статье представлена методика и разработаны рекомендации выбора месторасположения загородных торговых центров. ...
Added: October 29, 2013
Oxford Abstracts, 2021
Recovering from Covid: Responsible Management and Reshaping the Economy
In 2021, the 35th Conference and 2nd BAM Conference in the Cloud, will critically engage with the socio-economic recovery from the global Covid-19 pandemic.
Consumers, producers, frontline workers, managers, businesses, public and third sector organisations all have their own roles and responsibilities in transforming our marketised society for the post-pandemic world.
We will critically explore the challenges we all face, aiming to ...
Added: June 12, 2021
Kruglov M., Менеджмент качества 2016 Т. 1
Рассмотрены итоги Х российского ЛИН-форума «Сделаем Россию эффективной!» и другие ключевые события в стране за 2015 г. в сфере менеджмента качества. ...
Added: July 21, 2021
Safonov G., Галенович А., Федоров Ю. Н., Энергия: экономика, техника, экология 2012 № 5 С. 37-39
The article discusses the potential role of Russia in global carbon markets, prospects and opportunities for national businesses in greenhouse gas emission reduction ...
Added: July 20, 2016
Абдрасулова С. Б., Butryumova N. N., Nazarov M. G. et al., Н. Новгород : Мининский университет, 2020
Монография является результатом исследований, проведенных авторами, с целью изучения влияния обучения предпринимательству на развитие предпринимательских экосистем. На основе подробного теоретического анализа существующих подходов к формированию предпринимательских экосистем, анализа отечественной и зарубежной практики реализации предпринимательского обучения, анализа данных о предпринимательском образовании и предпринимательских экосистем, показаны эффекты предпринимательского обучения на развитие предпринимательских экосистем. Монография адресована преподавателям высшей ...
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Churakova I., Корехова Е. В., Гумановский М. Г. et al., Менеджмент сегодня 2021 Т. 2 № 114 С. 90-102
The article is devoted to the problems of modern diagnostics of the financial health and success of the company using quantitative and qualitative information about the activities and features of the business model. Most of the existing diagnostic methods are designed for large, steadily developing companies that do not take into account the organizational features of ...
Added: June 9, 2021
Prokofyeva T. A., Резер С. М., Sergeyev V., Логистика сегодня 2007 № 5 С. 300-310
Проведение в г. Сочи зимних Олимпийских игр 2014 г. требует осуществления глобальных реформ в сфере организации движения транспорта и перевозки грузов и пассажиров в ЮФО. В качестве одного из решений данной проблемы в статье предлагается проект по созданию мультимодального логистического центра в Сочинском транспортном узле.
Содержание статьи.
• Сочинский транспортный узел
• Графическая модель организационно-функциональной структуры ЛТС г. ...
Added: January 21, 2014
Lipatnikov V. S., Гребенькова Е. С., Проблемы теории и практики управления 2014 № 12 С. 89-96
In this article is conducted research of the mechanism of selection of venture innovative projects. We studied the factors, which influence a choice of business angels. The purpose of work was to receive an advanced system of estimation of projects. On the basis of the survey it is possible to say that the financing of ...
Added: December 8, 2014
Tishchenko O., Волков О. С., Камышева С. А., Научные исследования и разработки. Российский журнал управления проектами 2017 Т. 6 № 1 С. 37-52
The article is devoted to a problem of resistance to organizational changes. An objective of this research is to detect interdependence between personal characteristics of organizational change projects participants, psychological readiness of staff of the divisions involved in the project of organizational transformations, ways of conflict permission and efficiency of the realized projects. The results ...
Added: October 20, 2017