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Working paper

MEASURES OF MOTIVATION OF FINANCIAL SECTOR BUSINESS LEADERS

The article presents the results of the research conducted on a sample of a financial organizations business leaders with the aim of finding out the key scales of the motivational space that determine the labor activity. The research used a motivational task procedure (Strizhova, Gusev, 2013). Motivational task is a means for consistent evaluation of a person’s actual field of motivational objects and subsequent motivational space reconstruction thereby. The conditions for the solution of a motivational problem are realized in Motivation Map method. The diagnostic procedure presupposes multiple visual comparative evaluation of the list of motivation objects in the 2-dimensional graphic space of evaluation scales. As a result of multidimensional scaling of the data obtained, empirical scales of labor activity motivational space were obtained: Personal Priority, Social Importance, Personal Potential.