Are books luxury goods in Russia or not?
The purpose of this new study was to make a full and detailed profile of the typical Russian coupon site user. Moreover, the main factors that can influence decision of purchasing of coupon were determined and some of them were studied more detailed. The study involved 665 Internet users aged from 17 years living at the time of the interview in Moscow. The findings of the study may be useful to firms that are planning to use the coupon services. The study concludes that a typical Russian coupon user can be described as follows: a female aged 20 to 41 years, with higher education, most likely unmarried, working, with an average income ranging from 12,500 to 60,000 rubles The relation between the mean time to the venue of leisure and consumer income as well as time-income elasticity are among the most important findings for firms. It has been proved that the connection between these indicators is statistically significant, which means that income can strongly influence an individual's decision to purchase a particular coupon, depending on the average time the individual in question is willing to spend on getting to the venue of entertainment.
Luxury is highly subjective. Due to its controversial nature luxury is hard to define and researchers have not yet reached a common definition. Lack of common grounds for defining the term leads to specialists in this sphere not speaking the same language and testifies to the need for clear-cut definitions for luxury industry. Common grounds for defining luxury are discussed and the suitable definition is proposed by the author.
Luxury stores have been the focus of many researchers, yet they do not agree on a common definition. In this article the author proposes own definition of a luxury store and classifies the relevant charasteristics.
Objective: the main objective of the paper is to systemize the approaches to reveal consumer preferences in the market if performing arts. We focus on the data used in empirical studies, main variables and their measures to determine the preferences and econometric methods of preferences identification.
Methodology: we use metaanalysis of recent papers on the estimation of demand for performing arts and identification of theatregoers’ preferences as main methodology for this research.
Results: the main result is the review of revealed and stated preferences methods, description of its applicability and critical analysis. We also systemized the main variables which determine the consumer behavior in the market of performing arts.
Area of application: this research is aimed to help theatres which are motivated to study the demand function on their services and the portrait of the theatregoer. This study may be applied for tuning the marketing management system and pricing strategy of a theatre.
Conclusions: study of the theatre consumer behavior may be done with the real sales data (method of revealed preferences) or with the consumer survey data (method of stated preferences). Demand and preferences of theatre consumers depend on characteristics of consumer, characteristics of hall and place in a hall, characteristics and date and time of play and performance. Individual preferences, their willingness to pay for attendance and price elasticity of demand is heterogeneous and should be taken into account when modelling the preferences and making management decisions.