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Working paper

Revisiting Miles-Snow Typology of Strategic Orientation using Stakeholder Theory

Obel B., Gurkov I. B.
Miles-Snow strategic typology has been successfully used in research in strategy and organizational design. The key dimension underlying Miles-Snow typology is the organizational response to changing environmental conditions. In this paper a new model is proposed based on the type of relationship of a firm with its stakeholders (shareholders, employees, customers, authorities etc.) who are considered as suppliers of key strategic resources. Relationship between the firm and its particular stakeholder is presented on an input-output like scheme and the variants of the position of the firm towards all its stakeholders serve as foundation for determining strategic orientation types. The proposed model allows interpreting the Miles and Snow typology in a new way and in particular the often neglected reactor type. Examples of the use of the proposed model are also provided. The reformulated model will allow for a new dynamic perspective in the context of the Miles and Snow model.