R&D and marketing NPD cooperation: antecedents and consequences in Russian companies
Among all business processes, the process of NPD plays an exceptional role. In current competitive environment, the successful implementation of the process is believed to be of great importance for any company. Therefore, the importance of cross-functional collaboration between company departments (especially, between R&D and marketing departments) becomes obvious. However, the lack of systematic approach to operationalization of the concept and the lack of scientific attention in Russia remain the most acute challenges. Current research is conducted in order to systematize the existing views on the concept, and to design the construct, describing the concept and applicable during the further research on the topic.
Cross-functional cooperation is considered as one of the most crucial conditions to ensure effectiveness of new product development process. Particular interest arises in identifying conditions which lead to effective cooperation between marketing and R&D as they are deemed pivotal departments in developing innovations. This paper generalizes data from empirical researches and suggests synthesis model of factors affecting effectiveness of cooperation.
This book chapter discusses issues related to the innovative activity of firms, the similarity and distinction of the following categories e.g. innovative marketing and marketing innovations. The issues of the new product development process and successful commercialization of innovative products in the market are thoroughly examined in this book chapter.
Smoking is a problem, bringing signifi cant social and economic costs to Russiansociety. However, ratifi cation of the World health organization Framework conventionon tobacco control makes it possible to improve Russian legislation accordingto the international standards. So, I describe some measures that should be taken bythe Russian authorities in the nearest future, and I examine their effi ciency. By studyingthe international evidence I analyze the impact of the smoke-free areas, advertisementand sponsorship bans, tax increases, etc. on the prevalence of smoking, cigaretteconsumption and some other indicators. I also investigate the obstacles confrontingthe Russian authorities when they introduce new policy measures and the public attitudetowards these measures. I conclude that there is a number of easy-to-implementanti-smoking activities that need no fi nancial resources but only a political will.
One of the most important indicators of company's success is the increase of its value. The article investigates traditional methods of company's value assessment and the evidence that the application of these methods is incorrect in the new stage of economy. So it is necessary to create a new method of valuation based on the new main sources of company's success that is its intellectual capital.
портовый менеджмент, показатели деятельности, анализ эффективности, система учета, распределение издержек, методы анализа деятельности портовой системы
At present many industries reveal tendency for setting up of vertically integrated companies (VIC) the structure of which unites all technological processes. This tendency proved its efficiency in oil industry where coordination of all successive stages of technological process, namely, oil prospecting and production -oil transportation - oil processing - oil chemistry - oil products and oil chemicals marketing, is necessary. The article considers specific features of introduction of "personnel management" module at enterprises of oil and gas industry.
vertically integrated companies; personnel management