In this paper the authors describe how they have developed and introduced into the university curriculum the course “Smart City – information infrastructure and management”, aimed to study values and principles of decision-making and technologies of creating Smart City with strong support of leading IBM IT-solutions.
The problem of negative consequences of the impact of marketing communications technologies would be in many respects solved, if the advertising community, the corporate tone was set up not just by the intellectuals, but by intelligent intellectuals, endowed with civil, and in broader terms, social and cultural responsibility. The formation of these specialists will no doubt contribute to an innovative course on "Integrated communications culturology ", which was piloted in 2013 in the HSE for the specialty "Advertising and Public Relations".
The authors examine the training of masters in accordance with the standards of the third generation as one of the possible directions of development of innovative capacity of Russian universities. To meet the expectations associated with the creation and implementation of new courses , the need for interdisciplinary integration within the project teams , bringing together carriers specialized competencies. Focus articles - experience and results of a project team involved in the development of educational and methodological support of the course " Research Methods in Management" .