In the public discourse, cinematic views on the analysis of movies traditionally prevail. The author suggests another approach: in the course of the experiment aimed to reveal the audience's perception of the film „Welcome to Zombieland the author discovers an atypical interpretation of this horror film as an instrument of educating the young generation, those features of the ideological message of the film that can transform any genre into, it would seem, its complete opposite - a collection of contemporary society norms and behavior patterns. The main conclusion of the article is that the perception of a film is a complex social action which always goes beyond any cinematic interpretations.
The questions of violence and child abuse, as well as opportunities to study the incidence of violence and ill-treatment of children by means of the ICAST-C questionnaire are studied in the paper. The author carries out a constructive analysis of the ICAST-C questionnaire, checks its reliability and validity.