Жанр как поле возможностей: Случай вестерна в СССР
The paper examines some classical cases of adaptation of western genre in the USSR.
The article contains a review of the evolution of style and genres of mass literature as products of mass consumption. We identify two concurrent trends in the development of contemporary mass literature. First, there is a growing integration of the various genres of popular literature. Second, there is differentiation, accentuating a unique and original personality of the author. A stylistic platform for both tendencies is the genre of fantasy. This genre is close to a social mythology, and is able to deliver a non-trivial content of branding (narratives, themes and plots, legends, striking names).Thus, fantasy provides opportunities to effectively integrate the popular literature with artifacts and technologies of other cultural industries in particular, and economy of consumer society in general.
This article traces the transformation of a genre of the review, traditional for the Russian journalism. This article offers the description of the speech structure of the review, based on the semantic category of an evaluation. The contemporary review occurrs not within a discourse of culture anymore, but also as a part of political or marketing communication within media environment.
The book is written by a group of researchers and students of the Higher School of Economics on the results of a three-year research project. It is dedicated to State Museum-reserve Tsaritsyno: a vibrant cultural space, in which different ideas and different concepts collide; that of history, culture, public space and its functions, norm, etc. Different logics of production of the atmosphere of the contemporary (post-Soviet , capital ) city intertwine there as well. The visitor of Tsaritsyno is the main protagonist of the book. This historic attraction works for him, and he himself defines and changes its content and the conditions for its development. The researchers addressed this contemporary visitor of Tsaritsyno more general theoretical and specific ethnographic questions. The book is illustrated by many photographs made by the participants of the project.
This article describes linguistic peculiarities of a column - one of the most popular and scantily explored genres of contemporary journalism. This genre, initially intended for commenting the political events, is undergoing transformation under the influence of non-professional authors, still keeping its basic features.
Russian media environment still goes through technological and language renovation. Under the influence of public politics carried out mostly through the mass media the journalistic genre of a column is transformed. For a non-professional columnist his/her social position appears to be more important than the literary abilities and genre structure. This paper points out that incumbent politicians use columns in the media for their pragmatic purposes, and this opportunity itself indicates the change of the status of a journalistic text.