?
Феноменологическое исследование личного брендинга сотрудников
С. 523–524.
Nefedeva E. V.
Language:
Russian
Nefedeva E. V., Plakhotnik M. S., В кн.: Ананьевские чтения – 2023. Человек в современном мире: потенциалы и перспективы психологии развития : Материалы международной научной конференции, Санкт-Петербург, 17–20 октября 2023 года.: М.: Кириллица, 2023. С. 189–189.
Личный брендинг сотрудников малоизучен в академической литературе, однако бизнес-литература уделяет ему все большее внимание в контексте карьерного развития. Анализ научной литературы на данную тему выявил необходимость определения драйверов развития личных брендов сотрудников организаций и методов их управления. ...
Added: May 18, 2024
Н.Е. Петровская, Экономика устойчивого развития 2021 № 3(47) С. 188–192
Purpose: to consider the issue of personnel marketing transformation in the context of transit to a polyaggregate model of human vitality. Discussion: there is a systematic increase in the life expectancy of people, which leads to an increase in the duration of working life. Globalization has led to a shift from the “one job for ...
Added: September 29, 2022
Petrovskaya N., Экономика устойчивого развития 2021 № 1(45) С. 104–107
Purpose: to consider the application of personnel marketing for small businesses. Discussion: the article shows the role of small businesses in providing employment. In the context of large-scale structural and technological changes, it is small businesses have sufficient flexibility and the ability to keep people busy. At the same time, it is very important to ...
Added: September 28, 2022
Logunova O., Лебедев П. А., Мониторинг общественного мнения: Экономические и социальные перемены 2021 № 5 С. 12–31
This article is intended to update the topic of digital celebrity in the Russian scientific research field. The key task is to describe the evolution of the conceptual mindmap of the main theoretical directions - from the classical theories of R. Merton, P. Lazarsfeld to modern authors N. Couldry, J. Alexander, D. Marshall, K. Abidin. ...
Added: October 31, 2021
Kartuzova M., Журнал исследований социальной политики 2022 Т. 20 № 1 С. 113–124
The aging of the working-age population continues. Notwithstanding employers prefer young employees then elder. As result, older people groups are actively pushed out of the labour market. In Russia where population is fast growing too there is the same situation. The people consider alternative labour strategies to survive and help their families, and chose self-employment as one of possible ...
Added: October 20, 2020
Salamova Z., Мониторинг общественного мнения: Экономические и социальные перемены 2019 № 1 С. 212–227
The popularity of digital content about make-up and self-care has been steadily growing during the recent years. Most of its producers and consumers are young people. The article analyzes three Russian YouTube-channels (“Arina Viscera”, “ND Beauty Channel” and “Gev Mua”) to study how their hosts construct their personal brands in the context of beauty content production. ...
Added: March 8, 2019
Belyakova N., Российская школа связей с общественностью 2017 № 9 С. 105–114
The article considers the phenomenon of personalization in marketing process and corresponding communications. It describes the ways of implementation of personal brand into corporate image and presents its algorithm. ...
Added: February 23, 2018
Lebedev A. V., В кн.: Бренд-менеджмент в XXI веке. Сборник научных статей.: М.: МАКС Пресс, 2013. С. 155–159.
The article raises questions of personal branding of the stars of show business and politics. The author addresses to brand management problem, considering it in the historical context against the background of new technological realities of the XXI century. It summarizes current practices and provides a list of practical recommendations for managers. This article was ...
Added: November 11, 2016