ОСОБЕННОСТИ МАРКЕТИНГА ПЕРСОНАЛА В МАЛОМ БИЗНЕСЕ

Экономика устойчивого развития. 2021. № 1(45). С. 104–107.

Petrovskaya N.

Purpose: to consider the application of personnel marketing for small businesses. Discussion: the article shows the role of small businesses in providing employment. In the context of large-scale structural and technological changes, it is small businesses have sufficient flexibility and the ability to keep people busy. At the same time, it is very important to treat employees as customers, consumers of the market potential of the organization. It is also important to realize the value of human development, since the quality of the labor force is of fundamental importance, now people buy and sell the results of labor. The paper presents options for internal marketing tools for small businesses. Results: employment problems of the third decade of the XXI century show the need for a serious rethinking of the role of small business. In turn, small businesses need to work to create the most attractive image as an employer, as well as create a qualitatively different environment for the employee, taking into account their personal characteristics, needs and values.

Keywords: маркетинг персонала, США, бренд, малый бизнес, brand, small business, employees, личный бренд, personnel marketing, personnel brand