?
The Ethical Capital of an Educational Organization in the Context of Digitalization
he organizational resilience of educational institutions is a key factor in their development in a transforming environment. School digitalization presents a new challenge for managers: it is necessary to adapt analog educational rituals to the digital environment and establish qualitatively new principles of interaction among educational stakeholders. It can be assumed that the resource for these changes is the ethical capital of the organization, which encompasses agreed-upon norms, practices, and value orientations that shape the organizational culture and facilitate the balanced adaptation of all participants in educational relationships to the changed environment. Ethical capital is realized by employees through the professional etiquette that is agreed upon within a specific organization. When transitioning to a digital environment, the ethical capital of an organization is enhanced through the updating of digital etiquette, which defines the behavioral norms in the new conditions.
The aim of our research is to determine the level of consistency in digital etiquette in schools as a potential resource for organizational resilience. Empirical data is presented in the form of materials from contextual research, thematic analysis of literature, and results obtained from focus groups.
As a result of the conducted diagnosis, the following preliminary findings were obtained: (1) Digital etiquette in schools is an unexplored phenomenon and consists of a list of inconsistent spontaneous interactions; (2) Educational stakeholders (teachers and students) are not prepared to formulate norms and rules for digital educational interactions and are not ready to harmonize them among themselves; (3) The ethical capital of educational organizations is not actualized for use in the conditions of the digital economy.