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Social Media in Russia: Its Features and Business Models
Ch. 1. P. 405–416.
Blinova M.
This part is focused on Russian social media, especially: Vkontakte, Odnoklassniki and Mail.ru - MoiMir, which are the first ones on russian social media market and the most popular in Russia.
Author shows business models and monetization of those web-sites.
In book
Берлин, Хайдельберг: Springer, 2013.
Yefanov A., Человек 2026 Т. 37 № 2 С. 67–82
The article presents the practices of using deepfake technology in modern audiovisual media (television, cinema, internet) by referring to the most resonant cases. Appealing to the conducted by the author results of semi-structured expert interviews (n = 15) with media communications analysts, case study and socio-cultural modeling methods, ethical restrictions of such audiovisual solutions are ...
Added: April 23, 2026
Balakina Y. V., Вестник Российского университета дружбы народов. Серия: Литературоведение, журналистика 2026 Т. 31 № 1 С. 163–174
The phenomenon of digital social photography is explored as a product of contemporary social media practices. It analyses the transformation of the role of photography in the digital age, where it functions not merely as a tool for recording reality, but also as an active agent in the process of meaning-making. The study relies on ...
Added: April 3, 2026
Fedorov A., Вестник культуры 2014 № 2 С. 35–46
Продвижение библиотек в социальных медиа становится одним из самых востребованных направлений информационно-библиотечной деятельности на современном этапе. Начиная работу по продвижению библиотеки в социальных медиа, необходимо учитывать, что обычные правила библиотечного маркетинга здесь не годятся, так как социальные медиа имеют ряд особенностей и представляют собой нечто большее, чем просто канал социальной коммуникации. ...
Added: March 13, 2026
Islentyeva Anna, Zimmermann E., Zeitschrift fur Anglistik und Amerikanistik 2023 Vol. 71 No. 3 P. 265–292
This study aims to analyse the key discursive strategies employed in the representation of masculinity (and femininity) in contemporary food and beverage advertising in a sample of 35 print advertisements launched between 2000 and 2020. Food and beverages constitute utilitarian products, in contrast to hedonic products. This study analyses posters that promote products that fit ...
Added: March 11, 2026
Islentyeva Anna, Zimmermann E., Schützinger N. et al., Critical Discourse Studies 2024 Vol. 21 No. 4 P. 418–441
This study investigates the strategies employed in the representation of masculinity in a sample of 50 advertising campaigns launched between 1999 and 2020. The chosen posters advertise products targeted at men that fit into five categories: beverages, food, daily care products, male fragrances and clothing. ...
Added: March 9, 2026
Kirillina V. N., Лодочкина О. Е., Соломахина А. О. et al., Бизнес. Общество. Власть 2026 № 1 (59) С. 158–170
The article is devoted to the study of effective communication strategies for the formation of a positive image of medical institutions in modern conditions. The key problems faced by medical organizations are analyzed, including an increase in patient complaints, a low level of digitalization and insufficient staff training in the field of communication. The article ...
Added: February 9, 2026
Delft: [б.и.], 2025.
The Annual International Conference on Digital Government Research (dg.o) is an established forum for presenting, discussing, and demonstrating interdisciplinary research on digital government, ICT and public administration, political participation, civic engagement, technology innovation, applications, and practice. Each year the conference brings together scholars recognized for their work’s interdisciplinary and innovative nature, their contributions to the ...
Added: January 25, 2026
Khomenko A., Буракова Н. В., Панфилова А. О. et al., В кн.: Подготовка экспертов гуманитарных специальностей в современных реалиях.: М.: Государственный институт русского языка им. А.С. Пушкина, 2025. С. 414–436.
The presented research is devoted to the creation of a scheme for an alyzing politicized social media content using the TikTok platform as an ex ample. The content piece before the start of the special military operation and the content piece after the start of the special military operation and blocking of the Russian segment of this Internet platform are analyzed. Videos and their metadata, including hashtags, became the material for the research: a collection of the period “before special military operation” (244 hashtags, ...
Added: December 3, 2025
Davydov S. G., Kartasheva A., , in: AI, Information, and Global Dynamics: Shaping the Future of Geopolitical Landscape.: Cham: Springer, 2026. Ch. 4 P. 51–66.
Information warfare is commonly understood to be either an extremely confrontational situation in the information environment, or the use of information technology in military conflicts. In this chapter, we focus on the impact of AI on the promotion and dissemination of ideology and propaganda. According to the conventional view, the use of AI greatly enhances ...
Added: November 26, 2025
Balakina Y. V., Григорьева М. В., Соколова Е. Н., Вестник Российского фонда фундаментальных исследований. Гуманитарные и общественные науки 2025 Т. 123 № 4 С. 56–69
The article examines the potential of large language models (LLMs) for automated analysis of value-laden and patriotic discourse in Russian-language social media. Using a corpus of posts from VK, Odnoklassniki and Telegram (2023–2025), it investigates the extent to which automatic coding results align with expert annotation based on a specially developed categorical scheme. The codebook ...
Added: November 26, 2025