Book chapter
Social Media in Russia: Its Features and Business Models
This part is focused on Russian social media, especially: Vkontakte, Odnoklassniki and Mail.ru - MoiMir, which are the first ones on russian social media market and the most popular in Russia.
Author shows business models and monetization of those web-sites.
In book

The paper describes how the market meets culture in modern Russian cinema through the technologies of product placement. Interpreting data of the expert interviews and using content analysis of modern Russian blockbusters, the author reveals peculiarities of product placement in contemporary Russian cinema. Commercialisation of domestic film production industry is also analysed.
product placement; российский кинематограф; реклама; коммерциализация культуры.
реклама, повседневная реальность, повседневные деятели, эффективность рекламы, культурные особенности, национальные особенности рекламы, типология культур М.Мид