Феномен Навального: технологии «серой» коммуникации
Being a popular political figure in LiveJournal Navalny is weakly known offline. With his debates and actions he contributes not only into fight against corruption, but into civic engagement’s development. As a political discourse participant Navalny is an active user of “white” and “grey” communication techniques as like as lingual opposition “us – them”, for example: us – fair workers, preservation of constitutional liberties and civil rights’ followers, them – fund holders, wildly dealing with natural, administrative and etc. resources. This article presents the analysis of factors, which is lain in the base of his success in web.