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Regular version of the site

Book chapter

Феномен Навального: технологии «серой» коммуникации

С. 108-116.
Тощева А. В.

Being a popular political figure in LiveJournal Navalny is weakly known offline. With his debates and actions he contributes not only into fight against corruption, but into civic engagement’s development. As a political discourse participant Navalny is an active user of “white” and “grey” communication techniques as like as lingual opposition “us – them”, for example: us – fair workers, preservation of constitutional liberties and civil rights’ followers, them – fund holders, wildly dealing with natural, administrative and etc. resources. This article presents the analysis of factors, which is lain in the base of his success in web.