Культурное наследие и продвижение брендов территорий
The main objectives of the preprint was to map and give an account of the Viking Route heritage sites located in Russia, to reveal the most important of them and to analyse their status today when it comes to maintenance, marketing and open up for tourism. This book is edited within the Framework Contract: Study on the Viking Route Heritage Sites in Russia financed by the European Commission and implemented by HTSPE and EuroTrends. The idea behind this book is to highlight to the public the deep interaction that were at hand between the Scandinavian countries and the states on the eastern side of the Baltic Sea in the Viking Age, and point out our common history.
The aim of this article is to study an influence of various cultural festivals in St. Petersburg on development of the creative industries in the city. The definition of prospects of the development of culture of «Russia’s Northern Capital» demands the analysis of an existing scientific and administrative discourse concerning interaction in a city on Neva the rich cultural heritage and new creative industries. The situation of St. Petersburg as а large European cultural center and one of the important cities of the Russian Federation allows to define prospects of its development as «creative city». It includes also the analysis of cultural, social and economic consequences of the development of festival movement.
This paper discusses the legacy of Nikolai Antsiferov (1889–1958), a Russian historian who suggested a unique approach to urban studies in which literature played the key role. In the first section of this paper, the genesis of Antsiferov‘s conceptions of the study of urban history and the image of the city are outlined. The second section provides an analysis of his ideas on the literary image of St. Petersburg and the theory of literary-themed guided tours, which were articulated in his works of the 1920s. The finalsection of the article sheds light on the reception and legacy of Antsiferov‘s intellectual ideas in the modern humanities and assesses its significance in the modern context of interdisciplinarity.
In present extended abstract cultural heritage, both tangible and intangible, is considered as a facilitator of cultural and event tourism development in rural territories.
Tourism development in St. Petersburg, which is a major cultural centre, has improved in terms of the tourist flow; both tourism types and tourist products have become more diverse. These improvements give ground for a fairly optimistic prognosis for the tourist industry in St. Petersburg. At the same time, there are a number of factors which tend to endanger sustainable development of tourism in St. Petersburg. The current situation calls for a more flexible and innovative approach to industry development. Among these factors we can single out the pronounced seasonal character of tourism, short-term visits of most of the tourists, the rather conservative, academic image of the St. Petersburg culture, which compromises the city’s appeal as a tourist destination for certain tourist segments. Apart from that, the critical limitation imposed on the development of cultural tourism in general and of creative tourism in particular is the low involvement of the population in cultural and tourist events held in the city. All in all this makes it relevant to look for new approaches for creative tourism development in St. Petersburg as an important tool for the sustainable development of the industry.
The article aims at considering the existing and potential competitive advantages of St. Petersburg as a tourist destination on the basis of creative tourism development.